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  • THREE REASONS WHY YOU DON’T GET REFERRALS AND WHAT YOU CAN DO ABOUT IT

    Guest Post By: Emmie Brown

    Anyone reading this would agree that referrals are a good thing. Referrals that trickle in because someone heard about you from one of your clients don’t come often enough.

    There are 3 reasons why you don’t get enough referrals:

    1. You don’t ask
    2. You ask passively
    3. You ask incorrectly

    Here is a list of common reasons given for why you didn’t ask for referrals:

    “I shouldn’t have to ask. If I do a good job, people will refer me.”

    “I don’t want to come across as pushy or salesy.”

    “I ran out of time before my next appointment.”

    “I’ll ask later. I need to earn their trust first.”

    “If I ask, I will look like I need the business. I want to look successful.”

    They are all rationalizations- rational sounding lies believed to be true. The truth is professionals make time to ask for referrals and they do it in a way that the client actually gets excited to help them.

    YOU MUST ASK FOR REFERRALS!

    Some people ask but are fearful. Fear causes you to ask passively or ask with trepidation: “I really appreciate referrals. If you think of anyone who would benefit from what I do, please connect them to me.” You mention that you like referrals. You don’t ask for them directly. You don’t get them.

    YOU MUST EXPECT TO ACTUALLY COLLECT REFERRALS WHEN YOU ASK!

    Others don’t ask for referrals correctly. You ask, “Do you know of anyone who. . .” You actually set yourself up to get “I can’t think of anyone right now, but I will let you know if I do.”

    Other objections you get when they ask poorly include:

    • I need to think about it.” “Can you call me next week?” “I’ll get back to you.”
    • The “Hermit” objection: “I don’t know anyone.”
    •  “Sure you can call him, but just don’t use my name.” “Let me talk to  him first.” “I’ll have him call you.”
    • “I don’t give referrals.”

    Referral

    YOU HAVE TO ASK FOR REFERRALS THE RIGHT WAY!

    Here are just a few tips that we teach at Southwestern Consulting:

    • Always ask “who do you know who . . . “ instead of  “do you know anyone who. . . ” or “is there anyone who. . .?”
    • Pause after you ask to allow them time to think. Break eye contact. And, look down at your paper ready to write.
    • Use memory joggers. For example, there are certain life events that trigger people to think about insurance. Anyone who is getting married, buying a new house, buying a new car, having a kid, retiring, or changing jobs is a great prospect. Ask who they know in each of these categories.

    The number one way to get referrals is to give someone any opportunity to give them to you. If you are not asking, start there. Then, work on your attitude. You must expect to collect names and numbers. Next, use the above techniques. You will be amazed by how many referrals you get!

     

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • Ice Melting Lines

    ice meltingGuest Post By: Dave Brown

    Have you ever felt a little awkward after that first five seconds of an initial sales conversation? Using those “Hey, how you doing?” mundane type of initial phrases that lead to you just talking over your prospect and not making a quick connection. I hear and see it all the time!

    Everyday initial conversations starters DO NOT work in the selling world, and DO NOT forward your sales conversation. If you’re wondering why you’re not growing, as you should be in sales, this may help you break through. Shake things up a bit. Make your lead in phrases you!

    Where do we start?

    Bring your personality into it…literally your personality!

    Examples:

    • “Hey is this John Smith? Great, do you have 79 seconds for me really quickly?”
    • “John, I’ve been trying to catch you for months I literally thought you were    kidnapped man, were you kidnapped?”
    • “Hey John, this is Dave, are you ready for this?”
    • “John, how is your office staff running over there today? (don’t let them respond) Who’s winning, you or them?”

    Shake things up then lead into what you are doing and what you’re calling about. You’re melting away the tension that could exist when you use those icebreaking lines that can immediately connect you with your prospect because you’re different. If you are a prospecting master, you are an “ice-melter” with these types of initial phrases!

    Let me leave you with your prospecting golden nugget for the week…

    When prospecting, be YOU. Nobody in this world has your design. Daily you choose to cater to the world, or make it your masterpiece. Make it your masterpiece when you are prospecting today. Get out there and melt the tension, use your ice melting lines to get in and connect with your prospect quickly.

    What are some of the ice melting lines you have used? Tweet them to me @davebrown_swc #meltingtheice #southwesternconsulting

     

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • How to be a Top Producer

    The MINDSET to Top Producers:

    1.  On both good and bad days we have to remember that the results we get are from the thoughts we keep holding on to.

    • To accomplish anything in life, we have to have a dream and want it so bad we cannot live without it.

    2.  We have to see ourselves as entrepreneurs and not independent contractors or employees.

    • We have to have a love affair with the business of selling…we have to be passionate about it every day…don’t focus on the parts of the job we don’t like.

    3.  We have to remember the major reason for financial failure is working on something you don’t like for a long period of time.

    • We have to remember in life and business; it is never easy or fair.

    4.  There is not security in this business…there are only opportunities and with opportunities there is massive failure…get used to it, it is part of becoming successful and winning.

    5.  We have to develop the ability to bounce back from setbacks and failures quickly.

    • We can never let our dream out of our minds, even for a moment.  When the dream comes out of your mind it gives the negative a chance to come in.
    • Spend time with the right people…who are the right people and are you spending time with them now?

    6.  Don’t be impressed with your success and your intelligence, because there are smarter and brighter people than us in the world.

    7.  We have to quickly get out of fantasy land and get into reality to build our business.

    8.  We have to be mentally prepared for the cycles, because success is never one long upward trend.

    • Work 8 hours a day if you want to be good and you want to get paid…work a lot more if you want to be great and rich

    9.  We can find all the answers if we are willing to keep looking.  Lets become solution driven, not problem driven.

    10.  You have to become the eternal optimist

    • We have to work every day on speed and urgency.
    • Make GREAT service your obsession.

    11.  Develop the mindset that honesty is the best policy with everyone.

    12.  Work to keep your mind clear.

    • Focus on making decisions quickly instead of worrying about being right or wrong…just get it done.
    • Decide in advance you are never going to have a bad day. 
    • Do what you are supposed to do, when you are supposed to do it…whether you like it or not.

    13.  Remember emotions and drama don’t strengthen the mindset.

     

    Go make it a great day,

    Gary Michels

    www.turnitupanotch.com

     


  • The “Golden Ten”: How to Generate Leads and Turn Contacts into Clients!

    The “Golden Ten” – how to Generate Leads and Turn Contacts into Clients!

    One of the most important things you need to ensure sales success is a solid resource of leads…but that means you will have to get out there and generate those leads!  The good news is that lead generation doesn’t have to be intimidating and if you use the right techniques, it can actually be both productive and fun!  Because this is such a common sales question, we’ve put together the “Golden Ten” tips for generating leads.

    So, without further adieu, “The Golden Ten”:

    The Golden Ten

    The Golden Ten

    1)      Use your networking resources!  Exchange URL links with companies or business that share your target audience but do not represent a direct competitor.  When any member of that target audience visits your “partner’s” web page, he or she will have direct access to YOU!  Increasing web traffic is a MUST in lead generation; more people use the Web as a shopping forum than another other available source. For example www.southwestern.com andwww.southwesternconsulting.com shares web traffic to help increase web traffic from the Southwestern Company to Southwestern Consulting.

    2)      Give your patrons a chance to hear from you.  Put your ‘opt in’ on every page of your web site. As a patron browses your site, he or she may not be immediately inclined to provide you with contact information – but providing them with more opportunities may prove enticing.  The more opportunities you take to generate leads – the better.  This option is convenient and is not overly pushy.    For example check out the Southwestern Company seminar website at http://www.ssnseminars.com/.

    3)      Use a newsletter as a way to advertise your business.  No matter what’s going on with your company, customers will respond to a newsletter option.  Giving potential patrons an option to sign up for a monthly business update or newsletter is a great way to spark interest even over a long period of time.  Statistically, customers who don’t purchase immediately will make a purchase within the subsequent 12 months!  A newsletter will allow you to stay in view during this window.

    4)      Using a website to advertise your service is one of the best ways to stay out in front of the sales wave, especially since so much of business is virtual these days.  Using an auto responder to automate your website is great way to keep your web page current without taking up scads of time.  Auto responders can be set up to send out a periodic update or email reminding your customers of sales, new products, etc.  Check out the Southwestern Company website atwww.southwestern.com.

    5)      Be personable! Send thank you notes to let your clients know that you truly appreciate their business.  After any successful transaction, issue a thank you – either in the form of a greeting card or an e-postcard.  This thank you note will help you stand out and is very well received in client circles.  People appreciate acknowledgment.  You can use this technique in all areas of business – not just sales.

    6)      Potential customers like to hear what other customers are saying.  Ask your clients for testimonials that can be published on your web page or your sales copy, pamphlets, etc.  This is a great way to show your customers that other “real” people are truly happy with your services.  Video testimonials work great check out the Southwestern Company student testimonial videohttp://www.southwesternsummer.com/southwestern-company-students-home.aspx.

    7)      Use your social networking circles.  Social networking is the wave of the sales future!  If you haven’t yet explored the option of using social networking as part of your sales strategy, today is the day to do so!  Spend some time looking into this powerful tool and don’t let the wave of the future pass you buy!  Check out the Southwestern Company Facebook site at http://www.facebook.com/?sk=messages&tid=1374284354847#!/Southwestern?ref=ts.

    8)      Publish press releases for new products or services.  Believe it or not, people respond to the press in a way that most other advertising falls short.  Use the power of the press release to get your services and your name out anytime a new opportunity comes up.  You’ll be surprised at the response you get.

    9)      Followup, Followup, Followup!  Did you know that most people have to see or hear a message 7 times before it is installed in the “memory bank”?  That means that a followup system that get’s your message in front of potential customers at least 7 times is ideal.  Using varying options for this followup should be easy: an email, a postcard, a letter, a phone call, a newsletter…get creative and have fun with it!

    10)   Market yourself with events!  Promote events, teleclasses, seminars, and other industry related paraphernalia.  Speak publicly as often as possible and use YOU as a resource.  Marketing yourself will be just as important as marketing your business.  Plus, getting out there and showing what you’ve got and what you can do will draw customers like moths to a flame!


  • 3 TOP LEAD GENERATION TECHNIQUES

    THE TRIPLE THREAT – THREE TOP LEAD GENERATION TECHNIQUES

     

    lead-generationIf you’ve been in sales for more than five minutes then you already know that generating leads is a mainstay and a staple for success.  Unfortunately, far too many sales people find lead generation to be intimidating.  The good news is lead generation and lead generation techniques do not have to be intimidating, scary, or even difficult.

    While there are a plethora of varying lead generation techniques, some of them stand out among peers area this week, we’ve decided to put together a triple threat of lead generation.  Three of our very favorite lead generation techniques to help you maximize your sales potential in turn your leads into customers are as follows:

    1. First of all, use your resources.  Use your social networks, newsletters, websites, question and answer forums, and any other networking opportunity that will allow you to put your name and your information out into cyberspace.  For example, check out www.dhillis.me.  Not only that, getting your name out into tangible media will also be of benefit.  For example, if you have a product that you know is persistent genre of customer will require, target that audience with newspaper advertisements, flyers, and snail mail postcards.
    2. Put yourself out there.  Basically, if you’ve had the opportunity or will have the opportunity to speak publicly, attend a seminar, or become involved in a workshop or other events, you should spend some time networking with in that realm.  Far too many speakers will allow themselves to go in my day after speaking engagement.  If you’re speaking in public, be sure and set up a short Q&A session.  A Q&A session, or simply a meet and greet, will let your potential customers (a.k.a. your leads) know that you’re accessible and available.
    3. And finally, don’t be afraid to ask for referrals.  Every time a prior customer, who is happy with your service gives you a name or number of someone else who might be happy with your service also… you’ve generated a lead.  This is an area where many sales people feel intimidated are uncomfortable.  However, if you’re passionate about your industry, confident in your abilities, and you’re laid-back and your approach — your customers will be more than willing to provide you with referrals to friends and family.

     

    These are just three of many, many lead generation techniques — however, we have to reiterate the fact that these three are a triple threat and stand out among the rest.  Simply adding Beasley generation techniques to your lead repertoire will provide you with results you never before thought possible.

    For more info on working referrals go here:http://secure.ssnseminars.com/store/Navigate-How-to-Navigate-Referrals-3-disc-set-by-Dustin-Hillis-P641C10.aspx

     



  • Tips to Catch the Golden Nuggets Your Prospect is Throwing at YOU!

    Gold Bars and Golden Nuggets: by Lester Crafton

     

    Lester Crafton is an expert in “linguistic influence” from theSouthwestern Company. In a recent interview I had with Lester, we were discussing the importance of every word that comes out of someone’s mouth. Mr. Crafton says, “paying attention to every single word that comes out of someone’s mouth is as valuable as gold bars.”

    “Golden Nuggets” is the term we use at Southwestern Consulting to describe the seemingly insignificant things that people say throughout the course of conversation. A common denominator amongst most successful “influencers” of people is that they pay attention to every word that comes out of someone’s mouth.
    Earlier this year, I was following a sales rep in the field for a sales performance consulting project. I was perplexed how many things the prospect was saying that the sales rep wasn’t paying attention to. It was like gold bars flying out of the prospects mouth, and instead of taking out a net and catching the gold bars, the sales rep was dodging them and trying to get through their presentation as fast as possible.

    Flying By Gold Bars

    So what are the little things you should be listening for?
    Here is a list of “golden nuggets”:
    – hobbies and things they do for fun
    – people they know that you know as well
    – things that they are interested in
    – what they like about your product or service
    – their answer to all of your questions
    – people they say would be interested in your product or service
    – what they don’t like about the current service provider
    – why they didn’t buy from the last person they talked with
    – why they accepted the meeting with you
    – what grade their kids are in
    – where they work
    – what area of town they live in
    – where they grew up
    – what they say after you answer their objections
    – why they bought
    – why someone didn’t buy
    – what they like the best about your product or service
    – what kind of dog they have
    – what kind of car they drive
    – their favorite sport
    – how they know the referrals they gave you
    – what they did before the job they’re at now

    Take a look at this list and ask yourself “how effective am I at getting ‘golden nuggets,’ remembering them, and then using that information at the right time to answer objections, influence someone to see things my way, set an appointment, or close a sale?” I recommend creating a “Golden Nugget” note book that you write down all of the detailed information you gather about the people that you interact with daily. Then before every meeting or phone call where you’re talking with someone that you’ve got “golden nuggets” about, you pull out your “golden nugget” notebook and review the valuable information you know about them before engaging with them.

    Have fun gold digging!


  • INTEGRITY – Do you have it?

    The Thanksgiving weekend is now behind us and we’re charging forward to Christmas.  The holiday season is unique for everyone, but with the economy in a sad state of affairs, gifts to buy, and work to be done – it’s often difficult to embrace the serenity of the season.  So this week, as a way to kick off the holiday hustle and bustle, we’ve decided to talk a bit about one of the characteristics that will not only help to catapult your career, but will also keep you in the “joyful” holiday spirit all year round…

    The Southwestern Company teaches that one of the most important things you can embrace as your career unfolds isintegrity.  Salespeople, above most other things, should have an insurmountable amount of integrity.  Unfortunately, it’s often difficult for that integrity to translate when it comes to presenting the product or service that you’re backing.  So, what can you do to put your potential clients at ease in terms of purchasing a product or service from you, trusting you, and viewing you as a man or woman of integrity?

    Probably the best way to ensure that your potential clients view you as an honorable person is to have full knowledge and be completely immersed in the product line you represent.  If you’re selling a product that you truly believe in, that belief will translate to your customers.  For this reason, it’s important that you know as much as there is to know about your product, that you can answer any question your clients may have, and that you feel completely at ease discussing the goods and services you represent.

    The number one reason people consider “salesman” to be dishonest is because salesmen often get a bad rap in mainstream society.  Yes, there are a few bad apples, but those bad apples cannot spoil the bunch.

    You see, there’s a difference between being a “salesman” and an honorable salesperson.  The viewpoint mainstream society has of the typical “salesman” is that handlebar mustache wearing, oily hair, flashy grin guy in a plaid suit, donning a gaudy pinky ring and is more concerned about squeezing every penny out of his potential customers than he is about promoting high quality products and building lasting relationships.

    The key difference between this “salesman” and a sales person who’s full of integrity and honor is education and the products themselves.

    If you’re not sure how to educate yourself on your product line or, if you’re concerned about looking and feeling ill at ease in your presentation, consider coaching by someone who’s been down the path before you.

    In the meantime, spend as much time as you can learning about your product line, learning the inner workings of your company, and completely immersing yourself in the reasons that your products and your company are useful, can make a difference, and would be of benefit to any potential customer.

    Dustin Hillis

    www.DustinHillis.me


  • How to Get What You Want in Life – Day 5

    There are 3 reactions to adversity:

    (1) Those who become paralyzed by it

    (2) those who struggle through it

    (3) those who adapt to it and become stronger as a result.

    The difference between the 3 has everything to do with one’s vision or lack of it. Person #1 has no vision. When he hits the wall, this is all he sees. Compare that to person #3 who when he smacks into the wall, he’s barely acknowledging it because his vision is so crystalized, he’s already looking for ways under, over, around or right through the obstacle in order to achieve his vision.

    Your endurance is tied directly to the clarity of your vision!

    With this in mind, I encourage you to create a vision binder which includes your  BE/DO/HAVE. So many people jump to the HAVE part of the equation without realizing that their “have’s” are a direct result of  the qualities, habits, and intellect they possess which allowed them to get there. The equation for success is a BE/DO/HAVE concept. What that means is that you must first decide what type of person you want to BE. What attributes, as a person, you see as being necessary to your success. This includes both personal and professional characteristics; such as a being a Christ centered, supportive husband & father. A man of honesty, integrity, hard work, discipline, focus, action, . . .etc. If you can imagine being at your own funeral, what would you like people to be saying about you?

    Once you decide what characteristics you see as being crucial to your overall success, you need to decide what you see as necessary for you to DO to achieve this success. Habits, activities, goals and so on.

    And only then do you have the ability to acquire what you want to HAVE. Monetary and material goals are only valuable as they pertain to the perceived impact they will have on your sense of fulfillment. The reality is that the journey is what gives people the happiness they want. The material stuff is just the icing on the cake. When you learn to enjoy the ride, the destination will be that much better. I enjoy the saying, “I don’t achieve to be happy. I happily achieve.”

    BE/ DO/ HAVE: Remember, when you achieve your financial goal this year, what will be so impactful will not be the money you earn but rather the habits you form along the way, which will form your character, which will shape your destiny, which will enable you to have the lifestyle you desire for the rest of your life. This is what will truly be most meaningful.

    Your vision binder can include anything that gets you fired up to work towards. It should include words and pictures. The mistake people make is when they start the process by looking through magazines to find interesting pictures that catch their eye and conclude, “This should be in my vision binder.” IE they let the magazine define their vision. The more effective way to approach your vision binder is to begin with the process of identifying the kind of life you desire to lead and then finding pictures to reinforce the vision. Remember, your vision is that picture of what things will look like when you’ve achieved your goals. What makes it powerful is when you create a picture of the life you desire to lead, you’ll begin to live into that picture as if it was already true. The power of a vision binder is such that, by reviewing it often, it will help you perform activities that you might not like to do, in order to achieve your long-term vision. Planning your days, for example, can be time consuming and tedious. However, if becoming an organized person is part of your vision, you’ll be that much more excited to plan your days because you’ll connect how this activity will lead you towards that vision. As we’ve talked about, most people only think in the short-term and only perform those activities they enjoy.

    Peak performers, however, think in the long-term, and are willing to do activities they don’t always enjoy, in order to achieve their long-term vision. Having a vision binder will remind you of this. Once you lock onto an exciting vision for your life, you will do whatever it takes to achieve it, mowing down any obstacles that get in your way!

    Steve Reiner

    Professional Sales Coach


  • How to Schedule Your Golden Hours for Maximum Results – Day 4

    Once you have your weekly schedule created, each evening, you’ll want to convert your next day’s schedule into a well-planned, detailed format. You’ll do that by having a set appointment with yourself each evening before going home, to plan out your next day in detail.

    For example, you’ll take prospecting time from your weekly schedule and make a list of 20+ prospects you can call on the next day. That way you don’t have to waste time the next day trying to dig up names to call on. Instead you’ll be able to show up and simply execute. This is a habit that less than 10% of professionals have. Mediocre salespeople don’t take the time to plan. Instead they just take each day as it comes, reacting to circumstances as they pop up. They end partaking in “creative avoidance.” This takes place when you avoid doing what you know you should be doing. In its place you do more pleasurable activities such as organizing your desk, checking emails, surfing the net, etc. At the end of the day you’re frustrated that you didn’t accomplish more. This makes it difficult to be in the moment with your family because you’re thinking about everything you didn’t get done at work. Keeping your ideal schedule, on the other hand, will prevent you from wasting time during the day on non-income producing activities, equipping you to head off interruptions to your schedule which are not as critical. Learning to set boundaries will enable you to work more effectively.

     

    Your schedule is your roadmap to get you to your goals. I encourage you to look at your schedule like it is your lifeline. You break it and the likelihood of hitting your goals dies. So let’s say we were to calculate your hourly rate to be $50, so every time that you are doing something other than what you should be doing, you are wasting $50. With this in mind, the majority of your day should be invested in either setting up appointments or going on appointments. Everything else should be delegated to assistants if possible. Your prospecting time is what we call your Golden Hours. Here are the steps for creating consistent momentum during The Golden Hours:

     

    *Schedule “The Golden Hours” in your calendar as if it’s the most important appointment you have in your day.  Do not do ANYTHING else during that time but prospect!

    *Don’t waste a second during your “Golden Hours”.

    *Have your top 20 prospects listed out and in a queue ready to call.

    *Stand up during your Golden Hours.

    *Eliminate all possible distractions.

    -Put a sign on your door saying “Golden Hours in process. Currently increasing my net worth or I am in the process of winning a trip to the Mediterranean. Interrupt at your own peril!”

    -Turn you outlook email notice button off!

    *Do not check email!

    *Don’t answer questions.

    *Don’t take personal calls.

    *Don’t answer any call that is not someone calling to set a new appointment.

    *Use the restroom before your “Golden Hours”.

    *Make as many dials as humanly possible during your “Golden Hours”.

    *Think about prospecting like a sport, setting up a contest with yourself or others. For example, treat yourself to an ice cream after you’ve put in the work and kept to your schedule.

    *Repeat the affirmation, “My job is to make a list and then cross people off that list. It can be a yes or no. I need both to have a great day. Who’s next? Who’s next?”

     

    High performance salespeople create a plan; they execute on that plan within a given time line and they have somebody hold them accountable to that plan.

    Planning, executing and accountability.

    It’s a great feeling waking up in the morning with a plan. It takes all of the emotion and guesswork out of your day. You simply execute on your predetermined plan. Once you form this habit, you’ll find yourself getting more done in less time. It’s easy to procrastinate putting this schedule together and keeping it. Remember, however, the key to overcoming procrastination is forming the habit of doing things that you don’t like to do. As you’re tweaking your ideal schedule, keep track of all your activities throughout the day to determine the income producing activities versus the time wasters. The goal is to get to the point where your days are on task and highly productive. Get excited about you leading your day versus letting other people and circumstances do it for you!

    Your partner in success,

    Steve Reiner

    Professional Certified Coach

     

     

    www.southwesternconsulting.com

    [email protected]

    (513) 600-2976 Cell

    (303) 774-6559 Office


  • How to Keep Your Schedule on Track and See Results – Day 3

    The Schedule Slinky

    Here is how the negative slinky happens:

    An event occurs, you get off track, and your SCHEDULE SUFFERS.

    Once you get behind you become consumed with catching up and your THOUGHTS SCATTER.

    As your thoughts become scattered, you lose focus, it becomes easy to get overwhelmed and your ATTITUDE FALTERS.

    As your attitude starts to fall apart, your PRODUCTION SLOWS.

    Finally, because over time you’ve had great results and now you don’t, your SELF-ESTEEM CRASHES.

    The solution is to REFOCUS yourself and put your self-esteem into your work habits and not your production. A schedule is being where you’re supposed to be, doing what you’re supposed to be doing and doing the little things right. It doesn’t have anything to do with producing or not.

    Here is the positive slinky effect:

    First you convince yourself that as long as you are on schedule then you are doing a good job and immediately you gain confidence and your SELF-ESTEEM INCREASES.

    Now you are feeling better and purely focused on doing what you said you would do when you said you would do it and you get back ON SCHEDULE.

    Once you are back in the right places at the right times, it becomes easier to perform and your THOUGHTS REFOCUS.

    Now that you have control of your previously wandering thoughts, your ATTITUDE IMPROVES.

    Because you have a great attitude, the numbers game takes effect and often the next thing to happen is your PRODUCTION INCREASES.

    That is why SCHEDULE IS YOUR LIFELINE.