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  • THREE REASONS WHY YOU DON’T GET REFERRALS AND WHAT YOU CAN DO ABOUT IT

    Guest Post By: Emmie Brown

    Anyone reading this would agree that referrals are a good thing. Referrals that trickle in because someone heard about you from one of your clients don’t come often enough.

    There are 3 reasons why you don’t get enough referrals:

    1. You don’t ask
    2. You ask passively
    3. You ask incorrectly

    Here is a list of common reasons given for why you didn’t ask for referrals:

    “I shouldn’t have to ask. If I do a good job, people will refer me.”

    “I don’t want to come across as pushy or salesy.”

    “I ran out of time before my next appointment.”

    “I’ll ask later. I need to earn their trust first.”

    “If I ask, I will look like I need the business. I want to look successful.”

    They are all rationalizations- rational sounding lies believed to be true. The truth is professionals make time to ask for referrals and they do it in a way that the client actually gets excited to help them.

    YOU MUST ASK FOR REFERRALS!

    Some people ask but are fearful. Fear causes you to ask passively or ask with trepidation: “I really appreciate referrals. If you think of anyone who would benefit from what I do, please connect them to me.” You mention that you like referrals. You don’t ask for them directly. You don’t get them.

    YOU MUST EXPECT TO ACTUALLY COLLECT REFERRALS WHEN YOU ASK!

    Others don’t ask for referrals correctly. You ask, “Do you know of anyone who. . .” You actually set yourself up to get “I can’t think of anyone right now, but I will let you know if I do.”

    Other objections you get when they ask poorly include:

    • I need to think about it.” “Can you call me next week?” “I’ll get back to you.”
    • The “Hermit” objection: “I don’t know anyone.”
    •  “Sure you can call him, but just don’t use my name.” “Let me talk to  him first.” “I’ll have him call you.”
    • “I don’t give referrals.”

    Referral

    YOU HAVE TO ASK FOR REFERRALS THE RIGHT WAY!

    Here are just a few tips that we teach at Southwestern Consulting:

    • Always ask “who do you know who . . . “ instead of  “do you know anyone who. . . ” or “is there anyone who. . .?”
    • Pause after you ask to allow them time to think. Break eye contact. And, look down at your paper ready to write.
    • Use memory joggers. For example, there are certain life events that trigger people to think about insurance. Anyone who is getting married, buying a new house, buying a new car, having a kid, retiring, or changing jobs is a great prospect. Ask who they know in each of these categories.

    The number one way to get referrals is to give someone any opportunity to give them to you. If you are not asking, start there. Then, work on your attitude. You must expect to collect names and numbers. Next, use the above techniques. You will be amazed by how many referrals you get!

     

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • SEEKING SUCCESS? KNOW WHY YOU ARE DOING IT!

    What motivates top producers in both movie making and money-making?  Is it money?  Is it recognition? Is the fame? Is it winning an award?

    Oscars for Top Producers

    Last year I attended the Direct Selling Association national meeting in Washington, D.C.  In a round table training sessions the topic was “How to Motivate a Sales Team”.   Leaders from various direct selling companies told how they motivate their sales teams, and then the question came to me and I said, “At the Southwestern Company, what we do is…”   I heard someone whisper, “This will be good!”  As I looked around the table every leader was looking at me intently with their pens in hand ready to hear the secrets of the Southwestern Company and how we motivate our sales team.  I told the group that it all begins with helping train young salespeople to find their purpose for working hard.

    Knowing why you are doing what you are doing will help you reach the pinnacle of any industry.  The reason award winners on Oscars night get to walk up on a stage in front of the world and accept an award for being the best in their industry is the same reason the Southwestern consistently trains people to be more successful than they ever thought.  Both Oscar winners and top producers know the WHY behind what they do.

    If your WHY is big enough, you will find the how.

    What is it that motivates you?  Is it money? Is it recognition? Is it fame?  Is it winning an award?

    An easy way to find your purpose is do the following exercise:

    Write out 5 characteristics of the type of person that you want to be.

    Make a list of 10 things that you love about life.

    Write out 10 things that you are thankful for.

    10 things you want to do.

    5 things you want to have.

    Then write down in 3 sentences or less what motivates you.

    Once you know what motivates you to achieve your highest potential; the awards, fame, and fortune is bound to follow.

    For more sales tips go to www.swsalestalk.com.


  • The “Golden Ten”: How to Generate Leads and Turn Contacts into Clients!

    The “Golden Ten” – how to Generate Leads and Turn Contacts into Clients!

    One of the most important things you need to ensure sales success is a solid resource of leads…but that means you will have to get out there and generate those leads!  The good news is that lead generation doesn’t have to be intimidating and if you use the right techniques, it can actually be both productive and fun!  Because this is such a common sales question, we’ve put together the “Golden Ten” tips for generating leads.

    So, without further adieu, “The Golden Ten”:

    The Golden Ten

    The Golden Ten

    1)      Use your networking resources!  Exchange URL links with companies or business that share your target audience but do not represent a direct competitor.  When any member of that target audience visits your “partner’s” web page, he or she will have direct access to YOU!  Increasing web traffic is a MUST in lead generation; more people use the Web as a shopping forum than another other available source. For example www.southwestern.com andwww.southwesternconsulting.com shares web traffic to help increase web traffic from the Southwestern Company to Southwestern Consulting.

    2)      Give your patrons a chance to hear from you.  Put your ‘opt in’ on every page of your web site. As a patron browses your site, he or she may not be immediately inclined to provide you with contact information – but providing them with more opportunities may prove enticing.  The more opportunities you take to generate leads – the better.  This option is convenient and is not overly pushy.    For example check out the Southwestern Company seminar website at http://www.ssnseminars.com/.

    3)      Use a newsletter as a way to advertise your business.  No matter what’s going on with your company, customers will respond to a newsletter option.  Giving potential patrons an option to sign up for a monthly business update or newsletter is a great way to spark interest even over a long period of time.  Statistically, customers who don’t purchase immediately will make a purchase within the subsequent 12 months!  A newsletter will allow you to stay in view during this window.

    4)      Using a website to advertise your service is one of the best ways to stay out in front of the sales wave, especially since so much of business is virtual these days.  Using an auto responder to automate your website is great way to keep your web page current without taking up scads of time.  Auto responders can be set up to send out a periodic update or email reminding your customers of sales, new products, etc.  Check out the Southwestern Company website atwww.southwestern.com.

    5)      Be personable! Send thank you notes to let your clients know that you truly appreciate their business.  After any successful transaction, issue a thank you – either in the form of a greeting card or an e-postcard.  This thank you note will help you stand out and is very well received in client circles.  People appreciate acknowledgment.  You can use this technique in all areas of business – not just sales.

    6)      Potential customers like to hear what other customers are saying.  Ask your clients for testimonials that can be published on your web page or your sales copy, pamphlets, etc.  This is a great way to show your customers that other “real” people are truly happy with your services.  Video testimonials work great check out the Southwestern Company student testimonial videohttp://www.southwesternsummer.com/southwestern-company-students-home.aspx.

    7)      Use your social networking circles.  Social networking is the wave of the sales future!  If you haven’t yet explored the option of using social networking as part of your sales strategy, today is the day to do so!  Spend some time looking into this powerful tool and don’t let the wave of the future pass you buy!  Check out the Southwestern Company Facebook site at http://www.facebook.com/?sk=messages&tid=1374284354847#!/Southwestern?ref=ts.

    8)      Publish press releases for new products or services.  Believe it or not, people respond to the press in a way that most other advertising falls short.  Use the power of the press release to get your services and your name out anytime a new opportunity comes up.  You’ll be surprised at the response you get.

    9)      Followup, Followup, Followup!  Did you know that most people have to see or hear a message 7 times before it is installed in the “memory bank”?  That means that a followup system that get’s your message in front of potential customers at least 7 times is ideal.  Using varying options for this followup should be easy: an email, a postcard, a letter, a phone call, a newsletter…get creative and have fun with it!

    10)   Market yourself with events!  Promote events, teleclasses, seminars, and other industry related paraphernalia.  Speak publicly as often as possible and use YOU as a resource.  Marketing yourself will be just as important as marketing your business.  Plus, getting out there and showing what you’ve got and what you can do will draw customers like moths to a flame!


  • 3 TOP LEAD GENERATION TECHNIQUES

    THE TRIPLE THREAT – THREE TOP LEAD GENERATION TECHNIQUES

     

    lead-generationIf you’ve been in sales for more than five minutes then you already know that generating leads is a mainstay and a staple for success.  Unfortunately, far too many sales people find lead generation to be intimidating.  The good news is lead generation and lead generation techniques do not have to be intimidating, scary, or even difficult.

    While there are a plethora of varying lead generation techniques, some of them stand out among peers area this week, we’ve decided to put together a triple threat of lead generation.  Three of our very favorite lead generation techniques to help you maximize your sales potential in turn your leads into customers are as follows:

    1. First of all, use your resources.  Use your social networks, newsletters, websites, question and answer forums, and any other networking opportunity that will allow you to put your name and your information out into cyberspace.  For example, check out www.dhillis.me.  Not only that, getting your name out into tangible media will also be of benefit.  For example, if you have a product that you know is persistent genre of customer will require, target that audience with newspaper advertisements, flyers, and snail mail postcards.
    2. Put yourself out there.  Basically, if you’ve had the opportunity or will have the opportunity to speak publicly, attend a seminar, or become involved in a workshop or other events, you should spend some time networking with in that realm.  Far too many speakers will allow themselves to go in my day after speaking engagement.  If you’re speaking in public, be sure and set up a short Q&A session.  A Q&A session, or simply a meet and greet, will let your potential customers (a.k.a. your leads) know that you’re accessible and available.
    3. And finally, don’t be afraid to ask for referrals.  Every time a prior customer, who is happy with your service gives you a name or number of someone else who might be happy with your service also… you’ve generated a lead.  This is an area where many sales people feel intimidated are uncomfortable.  However, if you’re passionate about your industry, confident in your abilities, and you’re laid-back and your approach — your customers will be more than willing to provide you with referrals to friends and family.

     

    These are just three of many, many lead generation techniques — however, we have to reiterate the fact that these three are a triple threat and stand out among the rest.  Simply adding Beasley generation techniques to your lead repertoire will provide you with results you never before thought possible.

    For more info on working referrals go here:http://secure.ssnseminars.com/store/Navigate-How-to-Navigate-Referrals-3-disc-set-by-Dustin-Hillis-P641C10.aspx

     



  • Getting Your Prospect’s Attention Over the Phone

    Considering your focus is an outbound call with the intent to schedule an appointment, the scripting I am suggesting would be used whether the call was answered live or if you leave a voicemail. It would be the same opening statement. The call objective is to schedule an appointment.

    The first thing you want to do is create a “headline” opening statement. You want to create something that is catchy and grabs the attention through proposing benefit to the prospect.

    Three major components of your effective opening monologue:

    1. Pleasantry

    Capture their attention with their full name.

    Use a pleasantry different from, “How are you, today?”

    Don’t use your company name in the opening statement?

    2. Benefit focused statement

    Who is your “Decision Maker” and why should they choose to do business with you?

    Think and speak “Benefits”!

    – Specific

                – Measurable

                – Time Phased

    – Results-oriented

    Hit the “bull’s eye” to get the interest of the caller. The ultimate objective is to get the person to listen to you by connecting at the highest level. The key is to get closer to the bulls eye which is referral specific.

                –  Generalized

                – “Companies in your city…”

                 – “Other groups in your industry…”

                   – Referral Specific

    – “ABC Insurance has increased sales activity and suggested I contact you…”

     – “Mary James was able to improve first time closing ratio by 23% through our unique method…”

    3. Transitional Question

    Require a minor “yes” decision to help move the dialogue forward.

    Deliver further benefits, and then end with a question that asks for an appointment.

    Use the take away technique.

     

    Review of the Outline of Your Effective Opening Statement:

    Step One: Use their full name

    Step Two: Pleasantry. Don’t ask “How are you today” because it telegraphs you are a salesperson. Simply say “Thanks for taking my call”, pause for a brief second and move on. Do not ask if you have caught them at a good time, because there never s a good time. If you have caught them at a bad time, they can tell you.

    Step Three: Bridge (links communication to become conversational)     

    “Last week…”

    “Recently…”

    Step Four: Benefit focused Statement

    Step Five: Transitional Question

    Here is an example of how this may work for either the initial call or the voicemail message:

    Voicemail

    “Hi, my name is _________from Scottsdale, Arizona. Thanks for taking my call. I trust I have not caught you at a bad time (slight pause) the purpose of my call and I will be brief, I have been talking to a number of sales managers in your area and they seem to be challenged with getting their sales people to do all the necessary activity to meet their sales goals. I am sure that is something that frustrates you as well. We have a unique solution; I am not sure if it would work for you, but if we can invest a few seconds I am sure you could tell if it would work. Recently Joe Smith of ABC Insurance was able to increase sales activity by nearly 30% with our solution within 30 days of implementing it. I can not really tell you right, or show you wrong. Please call me at 800-486-7586 and we can take a quick look. My name again is_____________800-486-7586

     Opening statement on initial call

    “Hi, my name is _________from Scottsdale, Arizona. Thanks for taking my call. I trust I have not caught you at a bad time (slight pause) the purpose of my call and I will be brief, I have been talking to a number of sales managers in your area and they seem to be challenged with getting their sales people to do all the necessary activity to meet their sales goals. Is that something that frustrates you as well? We have a unique solution; I am not sure if it would work for you, but if we can invest a few seconds I am sure you could tell if it would work. Recently Joe Smith of ABC Insurance was able to increase sales activity by nearly 30%with our solution within 30 days of implementing it. I can not really tell you right, or show you wrong. How many sales people do you have on your team?

     Ron Marks


  • Prospecting: Pre Call Strategy

     

    Phone sales are a popular strategy for many businesses, and done correctly, can be highly effective. However, before you start calling people at random, you should form a proper strategy. A strategy will help you focus and turn uninterested consumers into excited customers for your product

    PRE-CALL SUCCESS ELEMENTS

    These things have to be in place to succeed on the phone (without any one of them you are set up to possibly fail): the right environment, the right plan, the right list, the right words, the right energy, the right attitude, the right persistence and perseverance,  and the right follow-up.

    Be at your office getting organized at least 30 minutes before the 1st call and try to fill your mind with only positive energy (inspirational music in car or on iPod or in room when getting ready).

    Plan your calls:

    1. Elements should include: income objective for that day, average size of sale, closing % of sale or number of appointments set, call volume or # of dials.
    2. Have all of the scripts easily accessible for your usage.
    3. Have record keeping sheets and computer programs ready to go to document calls made.

    Warm up before making calls (like athlete, musician).  Read your affirmations, sing a song to warm up your voice, how about some physical exercises to get your blood flowing. What if at beginning of day, the whole team got together and got all fired up and made sure work stations were not cluttered and you were all ready to rock and roll.

    Possibly role play with a partner for 5-10 minutes before begin calling.

    Before getting on the phone look yourself in the mirror and make sure you are groomed well and look sharp. Place a small mirror on your desk. Smile. Stand up. And if you want to really go crazy and make more dials get 2 phones.

    Start the call strong with good energy. “Hi you are Joe Smith the manager with Wells Fargo right? Great! Well I’m Gary Michels with Southwestern Consulting™. We have never met before so if you are trying to put a name and a face together it probably will not work.”

    Your goal should be to make prospecting a minimum of 25% of your time spent in your business.

    Keep up these practices and you will succeed!

    Make it a great day!

     

    Gary Michels

    Co-Founder Southwestern Consulting™ 

    Home of the Success Starts Now!™ Seminar Series

    Executive Sales Consultant, Professional Speaker, Author & Coach

    Email: [email protected]

    Member of National Speakers Association

    Subscribe to Gary’s Blog and learn how to TURN IT UP A NOTCH!

    www.garymichels.me

    **  To book Gary at your next event or for a press kit please contact:

    Yolanda Moreno, Executive Assistant/Booking Agent: (408) 417-7595