Guest Post By: Emmie Brown
At the end of 2008 our company was in the third year of its business. It was a very difficult year. We were running our company at a huge deficit and we almost closed the doors. In January of 2009, as a company of 10 people, 8 of us got together for this meeting and asked ourselves these questions:
“Who are we?”
“What do we want?”
“What do we believe in?”
“What do we stand for?”
We got clear as a company on our values. We came to the realization that purpose precedes performance.
If you or your team are not performing like you want them to be, if you have renegades, if you have low performance and bad attitudes, it’s most often the lack of vision. It’s the lack of clarity around your values and what you stand for as a company.
As a leader, you have to help your people get really clear on what they must believe to be part of your organization. You have to be clear on the company values and non-negotiable beliefs.
Ask yourself, “What do I stand for?” “What do we stand for as a company?” Find out what is nonnegotiable.
Figure out the ways of behaving, the things that you believe in, that no matter what, you will all need to rally around. If you get clear and promote this in a very consistent way, and repeat it so it’s owned, you’ll get people marching in the same direction.
People will start changing their behaviors because they have gotten clear on their beliefs! And if they don’t, they will eject themselves from the culture. You’ll have a culture that is very much stronger with the performance and results that you want.
It is so important to find your purpose to perform your best. Has this been something you recently discovered, or even need help unfolding? I want to know!
Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.