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  • 15 Benefits of Using CRM

    Check out this awesome round up of 15 benefits of using CRM…. read an excerpt below and click the link at the end to download the entire white paper. Enjoy!

    What can a Customer Relationship Management (CRM) system do for your company? Several recent surveys of small business owners in the U.S. revealed that their top priorities for 2015 were, not surprisingly, to: increase revenue; implement systems to drive profits and to expand their customer base.  Following closely as second tier business goals were: to improve promotional marketing; to become better organized and to implement software upgrades to help achieve these objectives.

    Since Customer Relationship Management (CRM) systems are designed to position companies to achieve these goals, it’s no wonder that interest in this software solution has skyrocketed in the last few years. According to Forbes, CRM sales are expected to have a stunning market value of $36.5 billion by 2017.

    White most business owners focus on several key CRM components like robust customer profile functions, automation of routine task capabilities and data analysis tools — there is so much more that this powerful technology can do to improve your business operations. Have you explored everything that CRM can do for your company?

    To download the complete white paper and continue reading 15 Benefits of Using CRM, click here.

    To learn more about how our team at Southwestern Consulting™ benefits from a CRM system, (hint: it’s the lifeline of everything we do!), click here.