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  • Suck It Up and Drive On

    Guest Post By: Brent Widman

    drive on
    We get told no every day—from the time we wake up until the time we go to bed. It may come in different forms. It may come out of nowhere. We probably don’t even recognize how many times we get told no or tell ourselves no. We do it so regularly that it becomes normal.

    I’m in sales. I not only sell, but I help people sell. There is a lot of “Suck it up” that goes into that. Not only getting past it but also helping others get past it. Let me count the ways:

    There is never enough time.
    Your prospect says, “Not right now. Can you get back to me?”
    You don’t have anyone to call.
    You’ve been calling the same people over and over.
    You’re holding onto that false sense of hope that someone might do business with you.
    You compare yourself to others.
    You’re not hitting your goals.
    Your prospect says, “Call me back in six months.”
    You’re not present in the moment, always thinking about more.
    You’re not reaching your potential.
    You have dreams but aren’t accomplishing them.
    You’re calling people, and they aren’t interested.
    You’ don’t have enough money.
    You don’t want to practice.
    Your prospect says, “I need to think about it. “
    You go on useless appointments.
    You have call reluctance.
    You shut it off at the end of the day. I’ll start tomorrow.

    These are just a few things salespeople go through each and every day. What exactly does it mean to suck it up and drive on?

    As a salesperson, we got into this profession for a reason. Not because we had to, but when it’s all said and done, because we chose to. We chose to get beat up, shot down, put down, argued with, get told no, have a thick skin.

    We did it for so many reasons.

    Maybe we are driven by guilt? We are in student loan debt, credit card debt, house debt, car debt. We may get home at night and our kids or family want us to be home on time or not take those calls. We are driven by doing more because all that is depending on us.

    Some of us are driven by money. We just want to make as much darn money as humanly possible. That’s only going to get us so far. Eventually, we have to find a new reason.

    We may be driven to fill a void. This is our way to win. We want to win that sale, that appointment. We want to get that person to say yes and ride that high.

    Then there’s where most of us fall under—what most of us are driven by.

    We are driven by dreams. Things we want to have. Things we want to achieve. Places we want to go. Things we want to do. We want to provide for our family, kids, spouse, or those around us. Things we want to accomplish. We want to do all those things we never got to do.

    This is exactly why we need to embrace the suck. We are in the number-one profession in the world in that we can make an unlimited amount of money if we do what we are supposed to. If we see past our excuses, take action, work at it, hire a coach and be a student of the game. We need to realize we will never be perfect, and you know what, that’s okay.

    You may miss a goal. You may miss a deadline. You may miss that big sale. Suck it up and drive on. The best part about sales is we always get to start over. Whether it’s the next day, month, or year. We get to do it again; it resets. Go out and do the things you need to do to hit those goals.

    The only person standing in your way is you. Suck it up and love it! It’s worth every second. You will be better at what you do, inside and outside of work. Life happens. Embrace it.

     

    Brent Widman has over 10 years experience in all aspects of sales. He is a professional sales coach at Southwestern Consulting. Brent has expertise in lead generation, prospecting, selling to top execs and the art of follow up. He has worked with numerous individuals to improve their sales processes, day to day interaction and ultimately them as a person. He is a former division director, sales director and district manager for distinguished sales teams in the recruiting, fitness and communications world.


  • It Doesn’t Have To Be All Or Nothing… It Just Has To Be Something

    Guest Post By: Brent Widman

    all or nothing...

    What are you doing to make yourself better?

    As sales people, we tend to skate by. We wing it if you will. We do just enough dials. Do just enough meetings. Ask for referrals to have just enough people to call. Make just enough money. Play the game just good enough to get by.

    So many times we aren’t doing the things it takes to be successful. The thing is, we look at it as it has to be all or nothing. I have to read the whole book. I have to make 50, 75, 100 dials a day or I’m not doing anything. I have to sell X amount to be great. I have to have so many meetings or I’m not doing enough. We put our energy into our results, and not into our activity.

    We get frustrated. We shut down. We stop doing it because it’s not working. We get close, but we can’t see the light. We start making excuses. Telling ourselves we aren’t good enough. People aren’t buying. We might lose our self-confidence. We lose the person that got us to where we are. The person that was doing the work. The person that was doing something, not nothing.

    You’ve heard that consistency is the key. I’m here to tell you nothing will beat it. Consistently asking for referrals. Consistently doing your dials. Consistently setting meetings. Getting in front of people, reading, practicing your language, getting up early, planning your day. Consistently being consistent will conquer all of those things you struggle with daily.

    Consistently putting your energy into your activity and not into your results will get you to where you want to go.

    I was having a conversation with a coaching client the other day. This quote comes from him.  We will call him Kyle. “Doesn’t have to be all or nothing, just has to be something.” That’s the art of not giving up. When you don’t feel like it, you still do it. When you want to stop, you do one more. If it’s 5:00 pm, 6:00 pm or whatever time it is for you, do you stop for the day or do you do one more call?  Do you talk to one more person? If you have to get up early to do something, do you do it? Do you know why?

    Because something is better than nothing.

    I want to thank you, Kyle, for being a true example of this. I want to thank you for being coachable, committed and willing to change when the things you were doing just weren’t working the way they should.

    There are times when doing something is better than doing nothing.

     

    Brent Widman has over 10 years experience in all aspects of sales. He is a professional sales coach at Southwestern Consulting. Brent has expertise in lead generation, prospecting, selling to top execs and the art of follow up. He has worked with numerous individuals to improve their sales processes, day to day interaction and ultimately them as a person. He is a former division director, sales director and district manager for distinguished sales teams in the recruiting, fitness and communications world.


  • 2 Steps Forward And 3 Steps Back Part 1

    Guest Post By: Kitty Barrow

    Depressed business woman

    Do you ever have little annoyances in your business that aren’t bad but they bring business to a halt? It is often worse because it’s something that is a little frustrating and you think it will go away but it keeps coming back over and over again?

    –          Maybe someone at the office is driving you mad?

    –          Or people aren’t doing things the way you know they need to be done?

    –          Or something or people are slipping through the cracks?

    –          Or maybe it’s that next ‘great idea’ that will be the next big thing that will revolutionize your world?

    If not, are your breathing? It happens to all of us!

    Usually what happens is that we live in this little world where small frustrations are the norm and we’ve just learned to ignore them.

    Before too long we find ourselves years later in almost the same place we were before, often frustrated and losing hope that anything will ever be different! Overwhelmed and/or annoyed is our new normal and we keep going!

    –          We’re stuck. We know it….but we don’t KNOW it. Instead of dealing with that harsh reality we’re either too busy to give it much deep thought often find ourselves saying, “when the kids get older”, “when my company does ‘this’”, “this is how it’s always been done and it just won’t change”, “I’ve tried that before and I know it won’t work”, “I’m doing good enough”, “the poor man just can’t get ahead”…

    –          Arrgghh!

    What is it for you? What right now, at work, is driving you nuts? Write it down because we’re about to have some fun!

    5 steps to EASY, Stress-LESS, getting things done:

    1.  Consider the impact of not getting it done.

    Yes, sit and think of just one of the things that keeps stressing you out and work and consider the IMPACT of not getting a resolution to this? Maybe at first, it doesn’t seem to matter. You haven’t done anything and business is still getting done. OR IS IT? Is business getting done or are you settling for MEDIOCRITY?

    Recently, I hadn’t taken the time to be fully understood by my amazing assistant as to what should be categorized a VERY important email, an IMPORTANT email and an email that can wait. Because of my lack of finding a minute to better discuss it with her, emails that were VERY important were getting marked as ‘not that important’ and I was losing SALES! Yet, because I was making a lot of other sales, meeting with her wasn’t a priority until I almost lost a BIG sale.

    What are you waiting to get ‘taken care of’ and what is the possible impact of you not getting it done?

    Stayed tuned for step #2…

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • You wouldn’t let your parents do it. Why do you do it?

    Guest Post By: Kitty Barrow

     

    Karen is a successful sales manager with a problem. Her leaders never seem to step up in their leadership roles. She wants to trust that they are doing their job but then when their teams aren’t performing, she finds herself needing to step in and work with her leader’s sales team members.

    What? Hold on a minute? How do you think this story ends?

    Well, it wasn’t ending well and it was causing endless frustration for Karen as well as wasting hours and hours of her time.

    Unfortunately, Karen is only one of many clients who face this issue and does not understand why I suggest that she stop leading over her leaders. But think about it. Any parent will tell you that they don’t appreciate their own parents stepping in and trying to parent the grandkids. There isn’t a parent I know who won’t quickly stand up and matter-of-factly ask their parents to ‘butt out’. ‘These are my kids and I will parent them how I see fit!’

    parents grandparents

    Can you relate? Or maybe you are a leader of a team and your immediate leader continues to step over you and lead your team. How does that make you feel?

    There are 3 main issues with this.

    First, when you lead over your leaders, it demoralizes them on the inside. By leading over them, you are telling them that you don’t think that they can do their job. When people don’t think that you believe in them, then they aren’t going to try as hard. Why should they, after all, won’t you be stepping in and doing the heavy lifting for them.

    The second issue is that you are sending a signal to the people of your leader that your leader isn’t really skilled enough to be your leader and then all respect flies out the window. The leadership power is washed away leaving your leader with a title but no one who really respects them. After all, if they aren’t getting their way, all they need to do is call you, right? You like how important you feel when you are able to step in and save the day, but instead of really helping, you are now hurting all 3 of you.

    I had one client who was learning how to be a better leader and went to apologize to one of their leaders for what they have been doing. The leader accepted their apology and explained that every time the leader went over his head to work with his team, he felt embarrassed. You can imagine the shock of my coaching client who had previously described that leader as an ‘arrogant know-it-all’. The guy wasn’t that bad but was simply reacting to the situation that my client caused.

    The third issue is that leading over your leaders is that it causes a ‘gossip triangle’. I have seen it become a time-consuming he-said-she-said that can waste hours, if not days, of everyone trying to solve disagreements and hurt feelings. Team members aren’t dumb. They quickly learn how to play the game that kids often learn to play ‘parent-vs-parent’. If the leaders aren’t showing a united front and letting the leaders lead only their direct reports, then they can be pitted against each other on a regular basis which will stagnate growth and cause division within the ranks.

    So what is the solution?

    First, if you find yourself guilty on all counts, then you need to have a private conversation with your leader. Begin with apologizing. Let them know that you didn’t realize what you have been doing and how you were inadvertently neutralizing them as a leader. When you start this conversation with an apology, I’ve never seen it end badly. It usually ends up as it did with my client Bob with the manager who he was leading also being vulnerable and admitting how embarrassed or helpless they have been feeling.

    Second, you make an agreement that all issues with their team members will be immediately directed to the leader and you will partner together, if needed, to solve the issue, but all leadership of that team member will come from the right person in the chain-of-command. This also means that you need to be willing to let go of some control. The leader might make some ‘bad’ decisions as they learn how to really be a leader. It’s okay. It’s their team. You’re going to be there to partner with them so help them avoid making too many bad leadership decisions but it’s going to happen and you need to be okay with it and trust your leader.

    The third thing that you do is meet with the leader on a weekly basis at a scheduled time to discuss their team members and help them to think through how to best resolve any issues. We do this by asking instead of telling. I find that most leaders (including myself) want to just tell people how to do things. This is fine if they are new to the company (or new to leadership) and learning the ropes. For an experienced leader, it is better to ask questions to help your leader think through how to solve the problems on their own. People who are convinced against their will are of the same opinion still. If, however, you ask questions and get them to come to the appropriate conclusions, then they are convincing themselves and internalizing the lessons.

    Tired of always thinking that you are the only one who knows how to do anything? Then that is a sign that you are leading over your leaders and it’s time to take a new approach.

    Try it and please let me know how it goes!

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • Finding Purpose In Your Company

    Guest Post By: Emmie Brown

    At the end of 2008 our company was in the third year of its business. It was a very difficult year. We were running our company at a huge deficit and we almost closed the doors. In January of 2009, as a company of 10 people, 8 of us got together for this meeting and asked ourselves these questions:

    Screen Shot 2017-03-14 at 2.19.35 PM

     “Who are we?”

    “What do we want?”

    “What do we believe in?”

    “What do we stand for?”

    We got clear as a company on our values. We came to the realization that purpose precedes performance.

    If you or your team are not performing like you want them to be, if you have renegades, if you have low performance and bad attitudes, it’s most often the lack of vision. It’s the lack of clarity around your values and what you stand for as a company.

    As a leader, you have to help your people get really clear on what they must believe to be part of your organization. You have to be clear on the company values and non-negotiable beliefs.

    Ask yourself, “What do I stand for?” “What do we stand for as a company?” Find out what is nonnegotiable.

    Figure out the ways of behaving, the things that you believe in, that no matter what, you will all need to rally around. If you get clear and promote this in a very consistent way, and repeat it so it’s owned, you’ll get people marching in the same direction.

    People will start changing their behaviors because they have gotten clear on their beliefs! And if they don’t, they will eject themselves from the culture.  You’ll have a culture that is very much stronger with the performance and results that you want. 

    It is so important to find your purpose to perform your best. Has this been something you recently discovered, or even need help unfolding? I want to know! 

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • 3 Steps to the Art of Growth

    Guest Post By: Dave Brown

    Screenshot 2017-01-31 09.33.16

    Let me fill you in on something that has been life changing. Most of you know my background with selling door-to-door with Southwestern, now hitting the phones with Southwestern Consulting. Well, at one point things got stagnate. I wasn’t sure what was going on, and I felt like nothing was moving forward. Have you ever been there? Are you at that point where some things are just falling apart?

    I have the solution for you. IDP.

    Identify.

    Duplicate.

    Perfect.

    You are in control of how great you become, and how great you get at prospecting… or anything.  This is a process, a simple system, that allows you to keep getting better and growing every single day.

    First step: Identify

    Each one on you has done great things and accomplished a lot in your life. Personal or professional, you have had some success. Let’s remember that time. Take yourself back there, and where you were mentally. Think back to when you had your best day ever. What did you do that day? How did you sound? What did you wear? What were you saying to yourself that day? Take yourself back to that place and think through those things when you were at the top of your game and make a list. Remember how people treated you and what they said to you. Write down how you were feeling, and just what was going on. This will be your first step.

    Second step: Duplicate

    Pretty simple. Every Sunday I have IDP time to recap the week and think about every great thing I did the week prior, so on Monday, I can duplicate those actions. I can repeat what it was about the week before that made a positive impact, and carry it on to the next week. Maybe you just start smiling at everyone. That is something you can repeat while helping yourself and others. Consciously be aware of the things that make you feel accomplished so you can continue doing those things. You will naturally start duplicating these things, which will lead you to the last step.

    Final step: Perfect

    Perfect what you know works. Perfect those processes and systems. You become amazing at calling people and prospecting. You grow and get better while you’re out serving others and changing people’s live through what you do. This is the perfection process.

    It starts with identifying, then you duplicate, then you perfect the great you that you are. Where I am at today, and the things that I have accomplished and keep doing, come from IDP. I continue to take these steps and great things unfold. You can do it too!

    Prospecting mastery is a habit and can be achieved by anyone dedicated to working a system better than anyone else ever has. Go out, get your habits and identify, duplicate, and perfect the best you! Go get it today!

    What is something you have done that you are so proud of, and continue to do? What have you perfected because you identified and duplicated it? Let me know! Tweet me @davebrown_swc or message me on LinkedIn. Let’s connect and grow together!  

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record-breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • Think Backwards: The Key to Getting What You Want

    Guest Post By: Emmie Brown

    backward_clock

    On a coaching call, my client told me she wanted to sell ten million dollars in business. I said, “Great! How do you plan on doing that?” She replied, “I really believe in myself, I know that I can do it I just know that with confidence I can hit my goal.”

    So I asked again, “How are you going to hit your goal?” She said: “I have made a vision board, and I’ve been focusing on it. It will help me hit my goal. I’m going to work harder than I ever have!”

    Again, “How?” She knew what she wanted. Without knowing how you are going to hit your goals, you can easily set yourself up to fail.

    In order to really move your business forward, sometimes you need to do a little backwards thinking.

    In every business it takes a certain number of dials to make a certain number of contacts, to set a certain number of appointments, to have a certain number of presentations, to have a certain number of sales. Your business might be a little bit different in terminology, or the process might be slightly shorter or slightly longer. One thing we all know is that every business follows a sales cycle.

    First, we have to track our numbers.  We need this information so we are aware of how many dials it takes to get someone on the phone. That’s our dial to contact ratio.

    We have to know things like how many contacts it takes to set an appointment.

    We have to know how many of our appointments actually stick and turn into presentations.

    Out of those presentations, what’s our closing percentage?

    How many of those turn into sales, and what is our average package size?

    Once you know those numbers then you can do some backwards thinking. Start with the goal you want to hit.

    Let’s say you’re like my client and want to sell $10 million in business. In order to get there, you need to take your average package size/sale size and figure out how many sales you need to make. The next thing you do is take your closing percentage and figure out how many presentations you need to run in order to have that many customers. Then you back end it out and figure out how many appointments you need to set based on your appointments set-to kept ratio. Then figure out how many contacts you need to make, and ultimately how many dials you need to make.

    Once you know how many dials, contacts, appointments set, and appointments ran you need, that is where you put your focus, not on the results.

    So many of us focus on the results. If we focus on the results that pressure builds up and we lose focus on the activity that is going to lead to the result. Consequently, we don’t achieve the result.

    Instead, you should almost forget about the revenue, the goal, and the money, and focus on the activity. When the activity is there, the results will follow. The results are a natural by-product of the activity.

    If you want to hit your goal, you have to think backwards!

    Write down how you’ll work backwards, let me know what you come up with!

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • Four Keys to Success

    Guest Post By: Kitty Barrow

    Several years ago, my team and I wanted to re-create an event that was a huge success for other teams across the country. After our third attempt, with the same dismal results each time, I was ready to throw in the towel.

    The other teams that executed this event with such success must have had an advantage we didn’t. Was it their area, or maybe they just wielded some serious magic. Either way, there must be something beyond my control that made success with this event impossible for my team in my city.

    Four-Keys-To-SuccessDefeated, I confided in my National Sales Director that I was giving up and that these events just weren’t meant to be. He challenged me then, and his challenge has made a huge difference in how I see my ability to have success with every opportunity that has come my way.

    He said that, instead of giving up, I should evaluate what I have been doing through the ‘Four Keys to Success’ to see what piece was missing which in-turn was hindering my success.

    Four Keys to Success

    Before you attempt anything, you should begin with the end in mind.

    You need to define, ‘what does Success look like to me?’

    The example I will use today is the event my team and I were attempting to host.  Success to us meant that we had a certain number of clients and prospects attend our event and that from this event we generated a number of sales and bookings.

    THEN, you follow the 4 critical areas that lead to success:

    Desire

    • Do we have the real desire for the thing we have defined as ‘success’?
    • Did my team and I have the REAL DESIRE to have a great event and the results that would come from that event?

    Confidence

    • Do I think I can learn the skills it takes to achieve my ‘success’?
    • Do we think that we can learn the skills it would take to host a successful event? (of course, we would need to break down the skills needed before we can answer this decision)

    Skills

    • Do I think I can learn the skills it takes to achieve my ‘success’?
    • Do we think that we can learn the skills it would take to host a successful event? (of course, we would need to break down the skills needed before we can answer this decision)

    Activities

    • What are the right activities and the right number of activities to achieve my ‘success’?
    • Were my team members doing the right number of activities leading up to the event to ensure our successful outcome?

    This information was shared with me 7 years ago. It falls right in line with the Skill/Will Matrix that our company teaches Sales Leaders when they are helping their team members reach for success. When our team members:

    • Have a burning desire for a certain outcome
    • Have the internal confidence that they can learn the skills
    • Work on and perfect the skills needed
    • Do the needed activity enough times

    Then THEY WILL achieve their desired success.

    Whenever you aren’t achieving your desired success, look at these four critical areas and there will likely be something missing, something that is keeping you from success.

    What successful outcome are you currently working towards that has seemed out of reach? After analyzing the 4 critical areas, where is it that you can improve and then go after your dream again?

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • How to Take the Pressure Off

    Guest Post By: Dustin Hillis

    We live in a world of unmet expectations. We are consumed with struggling through the daily grind to be successful, or stripping away stresses to find our inner-self and calmness, or indulging in everything life has to offer to just be happy. We feel “less than”, pressure, and frustrated when we don’t achieve what we are longing for. We make an idol of success, tranquility or happiness.

    Tim Keller said it best in his book Counterfeit Gods, “When an idol gets a grip on your heart, it spins out a whole set of false definitions of success and failure and happiness and sadness. It redefines reality in terms of itself.”

    It’s mind-boggling how some of the most successful people I know are so full of insecurity and self-doubt. The outside world thinks these people are the most successful people who have it all together, and the reality is they are freaking out on the inside and putting too much pressure on themselves. I remember feelings of extreme pressure that I would put on myself, and thoughts of being less than no matter what I accomplished or achieved.

    I’m sure you’re asking yourself right now, “this sounds good, but how in the world am I supposed to do this?”

    Here are 3 Ideas on how do we take the pressure off:

    1. Take a reality check. Ask yourself these two question:

    ♦  During your idle time, where is your head at? What do you literally think about when you are left by yourself?

    ♦  If you were 100% honest with yourself, where are you at emotionally?

    2. Find the root of the problem. Typically, there are three main root issues that cause us to put too much pressure on ourselves.

    ♦ “Comparison is the thief of all joy” – Any time we compare ourselves to anyone else, it creates pressure. There will always be someone else who is better, faster, better looking, stronger and smarter. We are all inadequate to everyone at something.

    ♦ Not having fun. – Your attitude is a choice. Your energy level is a choice. Choosing to have fun and be joyful in every single thing you do every single day is a choice.   Most people live in a reactionary state. They just let things happen to them and just think “woe is me”, or they take themselves so seriously they leave no room to simply have fun.

    ♦ Feeling like a failure. – Feeling like a failure is the granddaddy of all root issues when it comes to putting too much pressure on ourselves. Failure is part of life. No one is perfect. Anyone who expects to be perfect at anything will be guaranteed to feel like a failure because it’s impossible to be perfect at anything over a long period of time. At some point, we will all break. Often, it takes us reaching our breaking point to be able to accept our brokenness and dig down to the root of our problems.

    3.  Focus on Unconditional Confidence.

    In Maslow’s hierarchy of needs, the highest level is “self-actualization” which focuses on morality, creativity, spontaneity, problem solving, lack of prejudice and acceptance of facts.

    aa_maslow

    The difference between Maslow’s “self-actualization” and Unconditional Confidence is that Unconditional Confidence cannot be found inside yourself. Unconditional Confidence is not a goal or something you achieve. Unconditional Confidence comes from an understanding that you were created for a higher calling. You were created to die to your selfishness, and your highest achievement in life is to love, serve and care for other people. Another great book by Tim Keller – Every Good Endeavor – does an excellent job at describing in detail how to have Unconditional Confidence.

    There are three types of confidences and our goal is to strive to be Unconditionally Confident.

    1. False Confidence – Faking it until you make it has its place and time. However, we need to quickly get ourselves out of a false confidence state once we embark on trying something new. False Confidence is saying you’re going to do something or thinking you are good at something with no real evidence to back it up. There are plenty of people out there who say “I could have done that if I really wanted to” or “I’m going to be number one.” Etc.

    2. Conditional Confidence – Conditional Confidence comes into play after we’ve set the stage with our False Confidence. We’ve set an expectation for ourselves that we are supposed to be a certain way or accomplish certain things, and then when the results are less than what we hoped for, we feel defeated and less than. Conditional Confidence is contingent on results. If we win, we feel good. If we lose, we feel pressure. Conditional Confidence is equivalent to the 4th level of Maslow’s Hierarchy of Needs – “Esteem: self esteem, confidence, achievement, respect for others, respect by others”. Most of us get stuck with Conditional Confidence our whole life.

    3. Unconditional Confidence – People who are Unconditionally Confident have figured out their purpose in life and what they are called to do. Once we have figured that out, we then get to work every day knowing we are making a difference in the world through our work habits, not our results.

    If taking the pressure off is something that you need to focus on, print off this quote and read it aloud every day for the next year:

    “I do not expect success all the time, but due to the belief in my gifts and God-given abilities in addition to my knowledge and acquired skills, I can be fearless in the moment. In reality, self-worth has nothing to do with the outcome. So when the pressure comes, I cannot hesitate. Knowing sometimes I will do well and sometimes I won’t, regardless, I know failure is temporary and success will happen with perseverance.”

     

    Dustin Hillis is the Co-founder of Southwestern Consulting. He is an expert in understanding buying, selling and management behavior styles and how to identify them and adapt to people the way they want to be communicated with. He also specializes in writing efficient and effective Customized Sales Scripts/Word Tracks. Mr Hillis consults companies on creating Compensation Plans, Recruiting Systems and Sales Strategies. Dustin is the author of the book Navigate: The Art of Not Thinking and co-author of Speaking of Success along with Stephen Covey, Ken Blanchard and Jack Canfield


  • Roller Coaster

    Guest Post By: Brent Widman

    We are sales people. Whether you want to admit it or not, we are all in this together. We all chose this profession for better or for worse. So many people succeed, and so many people fail. The hard part to figure out is, why are there so many that are right in the middle?

    Is that you? Do you wish you made more money? Do you wish you had more time? Do you wish you sold more? Are you that person that does just enough, or gets to a certain point and they get comfortable?

    I had a coaching call the other day and some of these things really resonated with me.

    We began talking about how they were down. How things just weren’t going the way they wanted them to go. How they had just lost two big sales to the competition and they thought they did everything right. They were down on themselves. They were living in that scarcity mentality. They wanted to and thought they had to close everything. This is because they weren’t doing the work they needed to get past it. You can’t get mad at the results if you aren’t putting in the work to get results.

    Do you know why this happens?

    Because we ride the roller coaster………

    rollercoaster

    I was driving to the gas station one day and I was thinking to myself, what happens when the bottom drops out? What happens when people stop buying? What happens if I stop making the money that I need/should be making? What will I do WHEN this happens, not IF. I remember sitting at the stop light, in my car asking myself these questions. So I picked up the phone and called my mentor, team leader, coach and just all around one of my best friends. And you know what she said?

    Are you doing the activity?

    Are you making the dials?

    Are you talking to people?

    Are you asking for referrals?

    Are you setting appointments?

    I answered yes to these questions. This has changed my train of thought since that day. No longer do I look at what might happen, but I go out and do what I have to to make it happen.

    You have to ask yourself, can you answer yes to these questions each and every day? If not, you will get on that roller coaster and not get off. If you are doing those things, you no longer have to ride it. It will just keep going up, as long as you continue to get better at what you do. As long as you continue to put the work in, adding to your vocation, pushing yourself out of that comfort zone. Stop taking the easy way and go out and live the life you want to live.

    Get off the Roller Coaster. Do the things you need to do to be successful.

     

    Brent Widman is has over 10 years experience in all aspects of sales. He is a professional sales coach at Southwestern Consulting. Brent has expertise in lead generation, prospecting, selling to top execs and the art of follow up. He has worked with numerous individuals to improve their sales processes, day to day interaction and ultimately them as a person. He is a former division director, sales director and district manager for distinguished sales teams in the recruiting, fitness and communications world.