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  • Activity

    Guest Post By: Brent Widman

    phone

    Activity is the root of what drives our business. Without activity in the sales world, we don’t have a business. What this truly comes down to is making phone calls. Making those dials that you don’t always want to make, but you know you have to. This isn’t busy being busy. This is being planned, prepped and prepared about who you are going to talk to.

    1. Stop calling the same people over and over again. Don’t hold onto this false sense of hope that someone might do business with you.
    2. You build your business through new people. Where do those new people come from? Referrals, Linked In, Past Clients, Current Clients, etc, etc.
    3. Set up a plan. Know the first 5, 10 or 20+ people you know you are going to call. Have it done the night before or in the morning. It will get you in the right mind set.
    4. Practice. It takes 2 minutes. Practice in the car, working out, in the morning, at night, take a walk, whatever it takes. Take that little bit of time to know what you are going to say. It will get you past the call reluctance
    5. It’s just one call, to them. To you, it’s 10, 20, 30 or 100 calls. But to them, it’s just one call. Don’t overthink it.
    6. If you are truly trying to help people you won’t think about getting rejected. They might say yes, they might say no, so what. You are helping them either way. It’s hard to be nervous when your heart is on service.
    7. Have fun. Phoning and activity does not have to be hard. Stand up, sit down, dance, laugh, say something off the wall. It doesn’t always have to be straight to the point and serious.
    8. The people on the other end of the phone are people just like you. You aren’t going to close everyone, but you can still have a conversation. That will go a long way to calling them in the future.
    9. In most cases, no means “not right now.” Set them out a year, two years or even three. That’s okay, keep them in your system and in your pipeline for the future.
    10. Get after it. When you do the activity it will breed results. When you make excuses it will not. You can’t get mad at the results if you aren’t putting in the activity.

    I hear so many people feel that they are above calling. They get away from what makes them successful. I was coaching a Managing Director the other day and he flat out said, “These are all the things I know I should be doing but I’m not, it’s like I’m a new rep again.” All that means… we can’t get away from what got us there in the first place. It doesn’t have to be the 50 dials a day, maybe for

    All that means is that we can’t get away from what got us there in the first place. It doesn’t have to be the 50 dials a day, maybe for you, it’s 10. It will get you the results you are looking for.

    Stay true to your activity. It only makes you better.

     

    Brent Widman has over 10 years experience in all aspects of sales. He is a professional sales coach at Southwestern Consulting. Brent has expertise in lead generation, prospecting, selling to top execs and the art of follow up. He has worked with numerous individuals to improve their sales processes, day to day interaction and ultimately them as a person. He is a former division director, sales director and district manager for distinguished sales teams in the recruiting, fitness and communications world.


  • The Two Biggest Scheduling Mistakes That Ruin Productivity – Part 2

    Guest Post By: Kitty Barrow

    In my last post we talked about my client who was struggling with productivity and as a result, his sales were suffering. After analyzing his schedule I discovered that he was making two very common scheduling mistakes that were ruining his productivity. In the first blog, we covered his first mistake; his schedule wasn’t ‘real’.

    kbarrow

    In this post, we are going to talk about his second big mistake.

    He wasn’t setting aside time for ramping up or ramping down.

    Our brains like to do as little thinking as possible. When we make our brains do a lot of heavy thinking all day long, we find that we are typically EXHAUSTED at the end of every day.

    Ramp-up time is an amazing cure for exhaustion! It will also help you to come across as a well prepared professional.

    What is Ramp-up time?

    It is 30 minutes to an hour that you SCHEDULE into the beginning of your day. (I typically do my Ramp-up time beginning at 7 or 7:30 AM). During this time, you look at the appointments you have for the day and prepare for them mentally and physically.

    ♦ Prospecting time set?

    • Then you prepare the list of everyone you will call for the day (PERK if you go ahead and put them in the order that you would like to call them)

    ♦ Look at your appointments

    • Prepare any information you will need to have with you. Review your notes from the last meeting so you can plan out any information that will need to be top of mind.
    • Think of any questions you need answered and plan how you would like the end of the meeting to go.
    • Is there anyone who needs to be included or updated about this meeting?
    • Is there information that you still need from someone else in order to be prepared for this meeting?

    As a Coach, what I typically see instead are a lot of sales people and leaders who are running from event to event. They aren’t prepared because they haven’t taken the time to thoroughly think through their day. This can result in our prospects and team members thinking we don’t care about them or their business and we don’t truly know what we are doing.

    Are you wondering why your prospects/clients aren’t calling you back? Are you wondering why people are canceling meetings on you? Are you wondering why you lost a big deal that you thought was in the bag? Can you look back and know that you have been fully prepared and thus fully present for these people? Everyone wants to feel important. Are you showing your people that they are important by being completely prepared?

    What is Ramp-down time?

    It is the 30 minutes you take to clear off your ‘to-do’ list before you head out the door.

    ♦  During the day, when someone is trying to distract me, then I do 1 of 3 things:

    •  Start an email to the appropriate person and enter enough in the subject line so that I will remember what I wanted to email          them about. Hit ‘save’ and then minimize it
    • Jot down a note on my daily ‘to-do’ list
    • If it is something that I want to remember to discuss with someone who I have an appointment with on my Outlook calendar or cover/discuss at a meeting that is coming up in my Outlook calendar, then I open a calendar appointment NEXT to the appropriate appointment and make a note of what I want to remember to cover/discuss, hit save and close it. Now, when I am doing my ramp-up time, it will be easy for me to remember anything important for those meetings.

    ♦  For Ramp-down time, at the end of the day, I:

    • Open up my minimized emails one at a time, finish the email and send it
    • Handle what can be immediately handled off of my ‘to-do’ list
    • Anything that can’t be handled immediately, then I will find a place in my Outlook schedule when I will handle it, create a calendar appointment for it, save and close. (As my business Partner Sales Coach Dew likes to say, if it isn’t important enough to be in your calendar, then it isn’t important enough to do.

    Once your mind is prepared through Ramp-up time and cleared through Ramp-down time, you are equipped to handle your day and whatever it may throw at you. You are giving your brain a break because it isn’t working so hard to stay in ‘reaction’ mode all day. This means at the end of the day you are energized and ready to be present with your family and friends, thus enjoying your life a whole lot more.

    Don’t forget to go back and read about mistake number one if you haven’t already. Then try applying these two solutions to your schedule every week and let me know what kind of a difference it makes for you!

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • 3 Steps to the Art of Growth

    Guest Post By: Dave Brown

    Screenshot 2017-01-31 09.33.16

    Let me fill you in on something that has been life changing. Most of you know my background with selling door-to-door with Southwestern, now hitting the phones with Southwestern Consulting. Well, at one point things got stagnate. I wasn’t sure what was going on, and I felt like nothing was moving forward. Have you ever been there? Are you at that point where some things are just falling apart?

    I have the solution for you. IDP.

    Identify.

    Duplicate.

    Perfect.

    You are in control of how great you become, and how great you get at prospecting… or anything.  This is a process, a simple system, that allows you to keep getting better and growing every single day.

    First step: Identify

    Each one on you has done great things and accomplished a lot in your life. Personal or professional, you have had some success. Let’s remember that time. Take yourself back there, and where you were mentally. Think back to when you had your best day ever. What did you do that day? How did you sound? What did you wear? What were you saying to yourself that day? Take yourself back to that place and think through those things when you were at the top of your game and make a list. Remember how people treated you and what they said to you. Write down how you were feeling, and just what was going on. This will be your first step.

    Second step: Duplicate

    Pretty simple. Every Sunday I have IDP time to recap the week and think about every great thing I did the week prior, so on Monday, I can duplicate those actions. I can repeat what it was about the week before that made a positive impact, and carry it on to the next week. Maybe you just start smiling at everyone. That is something you can repeat while helping yourself and others. Consciously be aware of the things that make you feel accomplished so you can continue doing those things. You will naturally start duplicating these things, which will lead you to the last step.

    Final step: Perfect

    Perfect what you know works. Perfect those processes and systems. You become amazing at calling people and prospecting. You grow and get better while you’re out serving others and changing people’s live through what you do. This is the perfection process.

    It starts with identifying, then you duplicate, then you perfect the great you that you are. Where I am at today, and the things that I have accomplished and keep doing, come from IDP. I continue to take these steps and great things unfold. You can do it too!

    Prospecting mastery is a habit and can be achieved by anyone dedicated to working a system better than anyone else ever has. Go out, get your habits and identify, duplicate, and perfect the best you! Go get it today!

    What is something you have done that you are so proud of, and continue to do? What have you perfected because you identified and duplicated it? Let me know! Tweet me @davebrown_swc or message me on LinkedIn. Let’s connect and grow together!  

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record-breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • The Secret of Being Enthusiastic

    Guest Post By: Dave Brown

    enthus

    In 6th grade I did my first ever speech competition. I did it because of Mrs. Bridges. She signed me up, without me knowing, and said, “Dave, you’re going to be phenomenal at it.”

    The speech I was doing was titled, “How The Camel Got It’s Hump.” I remember it was my first year in middle school down in Texas and I was competing with 7th and 8th graders who had already done this. I was scared! But Mrs. Bridges told me I had a “secret.” She was sure I was going to beat them with that secret.  She was going to teach me how to have enthusiasm.

    She knew that if I showed the energy and my enthusiastic nature I would catch the judges and win first place. So, that is what I will talk to you about today, because I still use that each day!

    Enthusiasm is contagious. It makes the improbable, probable. Do you think I won that speech competition?!

    WELL OF COURSE I DID!!! I took a first place win as a 6th grader, and the first one at that age level to do so!

    I used what Mrs. Bridges taught me from there and it stuck with me. I got into sports and every chance I had, I was getting my team powered up! I had better experiences and let that carry throughout my college career as an athlete. It’s so important!

    It’s also so important in the sales environment. People pick up on it! Whenever you have enthusiasm in place, you can do anything!

    Here is something I keep on me from Frank Bettger’s book, “How I Raised Myself from Failure to Success in Selling.”

    “Force yourself to act enthusiastic, and you will become enthusiastic. Make a high and holy resolve that you will double the amount of enthusiasm you have put out in your life and in your work. If you carry out that resolve you will probably double your income and double your happiness.”

    Your prospects will catch your enthusiasm! Show it, put it out there! Tell me about your scenarios and how you’ve seen a difference in your work and life by using this secret. Tweet me @davebrown_swc, comment here, or connect on LinkedIn.

    GO OUT THERE AND BE AWESOME YA’LL … (in my most enthusiastic voice!)

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • The Two Biggest Scheduling Mistakes That Ruin Productivity – Part 1

    Guest Post By: Kitty BarrowThe-Two-Biggest-Scheduling-Mistakes-That-Ruin-Productivity-Part-1

    Today I was working with an amazing coaching client who is a 23-year veteran salesman and sales leader. This client is in the top 10 in the world when it comes to personal and team production, but lately, he hasn’t had the time to make his prospecting dials. He mentioned he has been spending a lot of time working on his leadership skills and his team and every time he does this, his sales seem to suffer. This is a common complaint of Producing Sales Managers, isn’t it?

    My client had plenty of hours of ‘dial time’ written in the schedule that he preplanned, so I was curious why ‘dial time’ wasn’t happening.

    He also admitted that as different things came across his desk he would stop what he was doing to focus on those things, letting them distract him.

    After truly analyzing his schedule, I noticed two mistakes that many coaching clients make that can throw off our schedule, cause a lot of stress, and ruin our productivity if not corrected.

    What’s crazy is these two things are SO SIMPLE to correct, yet so EASY to forget.

    The solutions for these mistakes are simple, but I can’t stress enough how easy it is to overlook them. So, I am going to give each mistake its due diligence. We will only be covering the first mistake in this blog post, and I will share the second mistake in a later post.

    The first mistake my client was making is that his schedule wasn’t ‘real’.

    This happens often with people. They plan out their week so that it looks ‘perfect’ but there is little to no room for reality. There are always unforeseeable things that will happen during the week, but some things are often just missing from schedules. Things like:

    Drive time

    Many of my clients must be Star Trek fans and have a relationship with Scottie.

    Email time

    It’s always fun to pretend that we never have to answer emails.

    Emergencies

    Unless you sell pacemakers, there aren’t too many TRUE emergencies in business that can’t wait at least 2 hours to be handled. We all like to live in a dream world where everyone else in the office always solves their own problems and never need to come to us for help, that dream world has yet to exist.

    Paperwork

    While we should be delegating as much as possible to another personality type who really loves to do paperwork, we can’t pretend that we will never need to do any paperwork yet so many of my clients never have time built in their schedule for this.

    If you are planning out your schedule every week but you find yourself consistently unable to follow it, then it is time to really analyze your schedule. Compare your actual work week to your schedule and look for things that are throwing you off-schedule. Once you have located those troublesome tasks you need to plan for it in your next week’s schedule or you need to ‘eliminate, automate or delegate’* it to someone else. (*verbiage from Rory Vaden’s book, ‘Procrastinate on Purpose’)

    See, a simple fix. You have to make sure you are accounting for those maintenance tasks that are so essential to keeping all the wheels turning, without sacrificing the crucial production time. Planning for these tasks will allow your production to be free from distractions which in turn makes for a very productive day.

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • Think Backwards: The Key to Getting What You Want

    Guest Post By: Emmie Brown

    backward_clock

    On a coaching call, my client told me she wanted to sell ten million dollars in business. I said, “Great! How do you plan on doing that?” She replied, “I really believe in myself, I know that I can do it I just know that with confidence I can hit my goal.”

    So I asked again, “How are you going to hit your goal?” She said: “I have made a vision board, and I’ve been focusing on it. It will help me hit my goal. I’m going to work harder than I ever have!”

    Again, “How?” She knew what she wanted. Without knowing how you are going to hit your goals, you can easily set yourself up to fail.

    In order to really move your business forward, sometimes you need to do a little backwards thinking.

    In every business it takes a certain number of dials to make a certain number of contacts, to set a certain number of appointments, to have a certain number of presentations, to have a certain number of sales. Your business might be a little bit different in terminology, or the process might be slightly shorter or slightly longer. One thing we all know is that every business follows a sales cycle.

    First, we have to track our numbers.  We need this information so we are aware of how many dials it takes to get someone on the phone. That’s our dial to contact ratio.

    We have to know things like how many contacts it takes to set an appointment.

    We have to know how many of our appointments actually stick and turn into presentations.

    Out of those presentations, what’s our closing percentage?

    How many of those turn into sales, and what is our average package size?

    Once you know those numbers then you can do some backwards thinking. Start with the goal you want to hit.

    Let’s say you’re like my client and want to sell $10 million in business. In order to get there, you need to take your average package size/sale size and figure out how many sales you need to make. The next thing you do is take your closing percentage and figure out how many presentations you need to run in order to have that many customers. Then you back end it out and figure out how many appointments you need to set based on your appointments set-to kept ratio. Then figure out how many contacts you need to make, and ultimately how many dials you need to make.

    Once you know how many dials, contacts, appointments set, and appointments ran you need, that is where you put your focus, not on the results.

    So many of us focus on the results. If we focus on the results that pressure builds up and we lose focus on the activity that is going to lead to the result. Consequently, we don’t achieve the result.

    Instead, you should almost forget about the revenue, the goal, and the money, and focus on the activity. When the activity is there, the results will follow. The results are a natural by-product of the activity.

    If you want to hit your goal, you have to think backwards!

    Write down how you’ll work backwards, let me know what you come up with!

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • Four Keys to Success

    Guest Post By: Kitty Barrow

    Several years ago, my team and I wanted to re-create an event that was a huge success for other teams across the country. After our third attempt, with the same dismal results each time, I was ready to throw in the towel.

    The other teams that executed this event with such success must have had an advantage we didn’t. Was it their area, or maybe they just wielded some serious magic. Either way, there must be something beyond my control that made success with this event impossible for my team in my city.

    Four-Keys-To-SuccessDefeated, I confided in my National Sales Director that I was giving up and that these events just weren’t meant to be. He challenged me then, and his challenge has made a huge difference in how I see my ability to have success with every opportunity that has come my way.

    He said that, instead of giving up, I should evaluate what I have been doing through the ‘Four Keys to Success’ to see what piece was missing which in-turn was hindering my success.

    Four Keys to Success

    Before you attempt anything, you should begin with the end in mind.

    You need to define, ‘what does Success look like to me?’

    The example I will use today is the event my team and I were attempting to host.  Success to us meant that we had a certain number of clients and prospects attend our event and that from this event we generated a number of sales and bookings.

    THEN, you follow the 4 critical areas that lead to success:

    Desire

    • Do we have the real desire for the thing we have defined as ‘success’?
    • Did my team and I have the REAL DESIRE to have a great event and the results that would come from that event?

    Confidence

    • Do I think I can learn the skills it takes to achieve my ‘success’?
    • Do we think that we can learn the skills it would take to host a successful event? (of course, we would need to break down the skills needed before we can answer this decision)

    Skills

    • Do I think I can learn the skills it takes to achieve my ‘success’?
    • Do we think that we can learn the skills it would take to host a successful event? (of course, we would need to break down the skills needed before we can answer this decision)

    Activities

    • What are the right activities and the right number of activities to achieve my ‘success’?
    • Were my team members doing the right number of activities leading up to the event to ensure our successful outcome?

    This information was shared with me 7 years ago. It falls right in line with the Skill/Will Matrix that our company teaches Sales Leaders when they are helping their team members reach for success. When our team members:

    • Have a burning desire for a certain outcome
    • Have the internal confidence that they can learn the skills
    • Work on and perfect the skills needed
    • Do the needed activity enough times

    Then THEY WILL achieve their desired success.

    Whenever you aren’t achieving your desired success, look at these four critical areas and there will likely be something missing, something that is keeping you from success.

    What successful outcome are you currently working towards that has seemed out of reach? After analyzing the 4 critical areas, where is it that you can improve and then go after your dream again?

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • Facing Fear

    Guest Post By: Jay Wang

    Fear is the root of many challenges we face in life. If we really dig down, at the core of things, like worry, doubt, anxiety, depression, etc. you will find fear. Even things like rage, selfishness or apathy can be traced back to fear.

    Fear…Recently a few close friends and I went downhill mountain biking at a local ski resort, in the summer time you can take the ski lift up with a downhill mountain bike and hit some intense descents. It was really scary and admittedly most trails there were several levels higher than my current skill set. For those of you not familiar with mountain biking, the difference between cross-country or trail riding and downhill riding is exponential! We are talking huge jumps and turning corners that you can get horizontal in!

    I had gotten advice that often in an ugly situation where you are about to crash or… say hit a tree, you actually need to let off the brakes so that you can gain control, get traction, steer around the obstacle and ride out the situation. Counter-intuitive to say the least. I experienced this first hand noticing that the more afraid I felt, the more I seemed to use my brakes. The more I used my brakes the less traction I had, especially when over breaking and the more out of control I felt! I had to really face my fear and constantly focus on using my body and going with the flow of the trail vs my default fear based reaction to slam on the brakes. It ended up being an epic adventure, a good time and a victory!

    Sales, business, and life work the exact same way. Look at our fear based reactions like call reluctance, procrastination or self-sabotaging our own success. They again can all be traced back to a core element of fear.

    Here are a few steps to help you face your fears!

    1. Know the Enemy!  What are you afraid of? Name it and write it down. Acknowledge it and you may start to see how insignificant or unlikely it is. Understanding fear helps us to better react to it in the right way. Many of us have heard the old acronym that F.E.A.R. is False Evidence Appearing Real. Though I agree entirely I would also like to submit that many times there is something very real we fear. Going back to my downhill mountain biking trip, I forgot to mention, that day we saw two broken collarbones and one guy got carried off in an ambulance. Believe me, the danger and risk was very real. HOWEVER, fear is a multiplier! It takes that risk and it exponentially multiplies that which we are afraid of! It snowballs in our creative imagination and becomes a monstrosity. So awareness is key!

    2. Do Battle with the EnemyFear is a cunning foe, you can not fight it by attacking it directly because whatever we resist persists. You can’t fight the fear of falling on a mountain bike by saying, don’t fall, don’t fall, don’t fall. Guess what your mind focuses on?!?  That’s right! Falling! And what usually ends up happening? You guessed it. Often times, fear causes us to do the things that will bring about exactly that which we do not want to have happen, like over breaking on a mountain bike. This applies to cornering on a motorcycle as well, FYI. So what do you do? Like a martial artist master, you must see the attack (in this case the fear), maneuver to allow the attack to pass right by you and make your move!  So what’s your move?

    a.     Focus on what you are doing and not on what it is you are afraid of.

    b.     Use Self-Talk or have a Mantra-  I got this! This is a walk in the park! This is fun! I’m crushing this!

    c.     Have a plan to focus on the right things!- do it step by step, break it down and slowly build momentum and confidence!

    0ea51a32ee08c7d88a1b27976aef638a

    Happy Halloween! Go out and Face your Fears!

    Jay Wang started selling with The Southwestern Company while in college. He was in the top 1% of sales producers and was able to sell, recruit and manage teams in order to pay his own way though school. After graduating with a degree in Business Management, he transitioned to managing multi-million dollar commercial real estate properties, achieving record-breaking occupancies. Since 2011, Jay has been traveling the country as a professional sales trainer and Partner with Southwestern Consulting.


  • Your Forward 40

    Guest Post By: Dave Brown

    This is a technique you can use forever. This is how I’ve become a prospecting genius and what I have learned to master over the years. The Forward 40.

    When it gets time to make those calls, and you don’t know who to call, your momentum gets squashed. To keep things from falling apart, make sure you stay in a positive mindset and always allow yourself to continue to grow. It can be done with one 15 minute day-defining task!

    Focus on getting YOUR FORWARD 40.

    What is this? It’s the 40 people you make a note of to call the next day. At the end of the day, plan your day with those 40 people you need to contact or see the next day.  That list will be the first 40 people you will reach out to. Put it in a spreadsheet or write it down, so when you get up to start your day your mind is already aware of who you’ll be talking to and what it will be about.

    40

    Now, don’t be thinking 40 is just way too many. Say you only get to 10 of those calls and were really successful, you already have 30 for the next day on your list. There’s an upside! Say you’re even more brilliant and do get to all 40, wrap up that day by making another list of 40 people, and continue that momentum and positivity in prospecting the next day. Set yourself up for success! This is an incredible way to keep your head in the right place and get to as many people as possible.

    Your prospecting nugget for today:

    With prospecting, every day you have a choice, to either make an excuse or find a way.

    The best of us will find a way. So many excuses exist that try to keep us from finding a way. When you have your Forward 40 in gear, you will not have an excuse. Find a way, go get on that phone, get to prospecting, and go be as great as you know you can be!

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record-breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • An Easy Fix To Help You Close More Sales

    Guest Post By: Kitty Barrow

    One of my coaching clients (we’ll call him Bob), was completely frustrated with his closing percentage. He was doing his 5-step Introduction as we had scripted it out. He was building trust and rapport a lot quicker. He was able to modify how he presented based on why they said they would buy in the Introduction.  Yet his closing percentage hadn’t increased much and he couldn’t figure out why.k1

     

    Because Bob is a great student of his game, he recorded his presentation for us to review. As we listened together, within 10 minutes we were able to figure out where he was losing the sale.

    Does this ever happen to you? Do you ever sit down with a prospect. You know they need your product/service. They say that they need your product/service. You still aren’t able to get them to move forward at the end of your conversation? Do they end it with things like, ‘let me think about it’ or ‘call me in 6 months’? When this happens, does it drive you nuts?!?

     

    Screen Shot 2015-10-26 at 8.53.25 PMWhat we discovered when listening to Bob’s recording was that he was making one of the most COMMON mistakes of all sales people.

    What is that?

    When asking them about what they needed to ‘alter or change’ about their current situation, often they would speak of their pain. Then Bob responded like most sales people. He said, ‘Ok’ and moved on to the next question. ALL HE SAID was ‘Ok’ and moved on!!  Bob didn’t dig deeper into the pain of their current situation. Bob admitted that since they spoke of their pain, then he thought they understood their pain. Plus, he is a sales person and like most sales people, Bob wants people to like him.  He thought that if he got them to speak of their pain, then they wouldn’t like him.

     

    Here are 2 important rules that you MUST understand when asking your prospect about their pain:

    1. You must get them to talk more about how this pain is negatively affecting their life until they have some emotion tied to it.  They will NOT change their situation without the emotion.
    2. You did not cause their pain! You did not cause their pain so why would you think that digging into a pain that they have would cause them to not like you?!? If anything, once you help them realize how much it is costing them to stay in that situation and you offer a solution, you are going to be their savior. Think of it like being a ‘doctor of selling’. If you go in the doctor’s office and they ask, ‘where does it hurt?’, are you upset with the doctor that they want to know all about the pain and where and when and how? Of course you aren’t!

     

    The good news is that Bob was able to start digging into the pain revealed by his prospects and his closing percentage soared! Bob was making more money in LESS time. This is just one of the cool ways that we are able to help our Top Producers Edge Coaching Clients with their Time Management.

     

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    A couple of questions that you can try the next time your prospect shares what they would like to alter/change with their current situation:

    • Mmmmmmm….. (just respond with a deep ‘mmmmmm’ letting them know that you feel their pain and they will often keep elaborating more)
    • Tell me more….
    • Is that frustrating?…..
    • Wow, what is the cost of that?….
    • How is that affecting you?….

    STAY HERE with your prospect until you are sure that they FEEL the frustration of their current situation before offering the remedy. And OF COURSE, the remedy is your product/service!

    After trying this out, please email or comment below with your results!

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate