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  • Tag Archives Prospecting
  • 3 Steps to the Art of Growth

    Guest Post By: Dave Brown

    Screenshot 2017-01-31 09.33.16

    Let me fill you in on something that has been life changing. Most of you know my background with selling door-to-door with Southwestern, now hitting the phones with Southwestern Consulting. Well, at one point things got stagnate. I wasn’t sure what was going on, and I felt like nothing was moving forward. Have you ever been there? Are you at that point where some things are just falling apart?

    I have the solution for you. IDP.

    Identify.

    Duplicate.

    Perfect.

    You are in control of how great you become, and how great you get at prospecting… or anything.  This is a process, a simple system, that allows you to keep getting better and growing every single day.

    First step: Identify

    Each one on you has done great things and accomplished a lot in your life. Personal or professional, you have had some success. Let’s remember that time. Take yourself back there, and where you were mentally. Think back to when you had your best day ever. What did you do that day? How did you sound? What did you wear? What were you saying to yourself that day? Take yourself back to that place and think through those things when you were at the top of your game and make a list. Remember how people treated you and what they said to you. Write down how you were feeling, and just what was going on. This will be your first step.

    Second step: Duplicate

    Pretty simple. Every Sunday I have IDP time to recap the week and think about every great thing I did the week prior, so on Monday, I can duplicate those actions. I can repeat what it was about the week before that made a positive impact, and carry it on to the next week. Maybe you just start smiling at everyone. That is something you can repeat while helping yourself and others. Consciously be aware of the things that make you feel accomplished so you can continue doing those things. You will naturally start duplicating these things, which will lead you to the last step.

    Final step: Perfect

    Perfect what you know works. Perfect those processes and systems. You become amazing at calling people and prospecting. You grow and get better while you’re out serving others and changing people’s live through what you do. This is the perfection process.

    It starts with identifying, then you duplicate, then you perfect the great you that you are. Where I am at today, and the things that I have accomplished and keep doing, come from IDP. I continue to take these steps and great things unfold. You can do it too!

    Prospecting mastery is a habit and can be achieved by anyone dedicated to working a system better than anyone else ever has. Go out, get your habits and identify, duplicate, and perfect the best you! Go get it today!

    What is something you have done that you are so proud of, and continue to do? What have you perfected because you identified and duplicated it? Let me know! Tweet me @davebrown_swc or message me on LinkedIn. Let’s connect and grow together!  

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record-breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • Permission to Proceed

    Guest Post By: Dave Brown

    Screen-Shot-2016-04-26-at-10.17.31-AMThis is something that is overlooked quite a bit. It’s one that I take the time to really look at this when I’m helping other people grow in prospecting.

    You know when you’re having that rocky conversation with someone at first. You haven’t had a chance to set up that cadence. You may be talking over each other, or have long awkward pauses, it’s really just no fun at all. Are you looking for a solution for that? Here it is…

    Ask for permission to proceed!

    Literally, you ask them to grant you permission to proceed in the conversation on your phone call. Right up front, after you’ve done the names and connected, and you’re about to give the prospecting buying atmosphere, you have to have this question in there. It’s basically asking for a specified amount of time, and you get them to confirm they are able to give you that time so they are open and receptive with you.

    Example, “Hey John, this is Dave, I’ve been doing some work with Beth over at Zee Company. They’ve been doing a lot of great things, so I just wanted to run this by you. It’s a good one, do you have a few minutes?”

    Connect with the names, ask to run something by them, confirm some time, then go right in to your prospecting and buying atmosphere.

    Some more ways to ask, “Can you talk for 3 minutes? Did I catch you at a good time to run something by you? Do you have like 97 seconds for this? Are you ready for my audition?”

    Whatever it may be, get creative, just ask for that time. It may be 5 minutes, it may be 2, but let them grant you permission to proceed. Don’t look by this, and when they try to speed you up, that is when you ask to confirm a few minutes. Come up with your special way to get prospects to allow you to spend time with them.

    The more you prospect the more you realize the short term hurt turns in to the long term easy. It’s going to hurt a little each day while you are prospecting, but it will get better as you constantly do it and turn it in to a long term easy.

    Go get it today! Set some appointments and prospect your heart out!

    Comment here, tweet me, or connect with me on Linkedin and let me know!

     

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • How an Abundance Mentality Can Improve Your Day

    Guest Post By: Dave Brown

    Do you ever get to a place where you think you do not have enough? It could be territory, people to call on, anything, you just feel like you need more. This mentality can ruin you from the inside out. Your prospecting cannot be one with a scarcity mentality.

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    If you are wondering how to turn this around, I have something for you. Switch on over to the ABUNDANCE mentality. Think of all the people who have not heard from you. When you sit down, ready to pick up the phone, and you think you don’t have enough people to call, I guarantee there are more people you haven’t contacted than you have on that ‘to call list.’

    So many get caught up in the scraps on the table, that they forget about the feast that is before them. There is possibility, and so much more to go around. It’s important to see the potential.

    When you have the abundance mentality while prospecting, you are thinking there are so many people out there, so much opportunity, you can talk to anyone, and the world is at your finger tips. Things will start flowing, and you will have an unlimited supply of prospects and people to call.

    This limited belief that comes from scarcity cannot hold you back from helping others any longer. Allow yourself to get even farther with your business by believing in the abundance of what you’re set out to do. If you can think with everything you have, that you have plenty, or even more than you need, things will change, and you’ll do so much each day.

    Think each day how many people are out there and how many you can reach. See life in a more long term perspective and the abundance you have. Go out there and reach more people needing your service or product!

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • 3 Natural By-Products of Staying in Touch with Your Customers  

    Guest Post By: Amanda Johns Vaden

    The most inexpensive way for you to get more business is to sell to existing clients.

    Existing clients are more likely to give you referrals to more potential leads. And it’s easier to up-sell an existing client when you do it for the right reasons and at the right time. In fact, studies have shown that it takes three times more money and effort to find new prospects as it does to just keep the ones you have. We’re going to share with you three reasons why following-up with clients is crucial and essential to the success of selling.

    Show Gratitude:

    • It’s important to follow-up just to say, “Thank you.” It’s amazing how those two little words can incredibly change the trajectory of your client relationship. When your customers know that you are appreciative and grateful for their business, it creates loyalty.
    • Whether you do it with a handwritten card, a gift, a phone call, or an email, just make sure that you are authentic and consistent when saying thank you. Never underestimate the power of the written word or hearing something on a regular basis.

    Minimize Buyer’s Remorse

    • Make sure that you follow-up quickly because the quicker you follow-up, the less likely someone is to change their mind.
    • You want to do it immediately upfront. You want to create that sense of urgency as if to say, “I am here for you and you made a good choice.”
    • Stay constant in your follow-up so that you can help address challenges before they ever become problems. If you follow-up on a regular basis and you find out things aren’t working, whether their prices increased, their policy changed or taxes are going to be higher on something, whatever it is, if you catch it, you’re just doing them a service. But if they catch it, it’s a problem.

    Gain Word of Mouth Advertising

    • Having a good relationship with your customers isn’t just good for business; it also increases the amount of positive word of mouth. With the over-abundance of social media sites, there’s too much opportunity to spread bad news.
    • You have to make sure they are sharing good news. Unfortunately, most people are seven times more likely to share bad news than they are good news. If you follow-up consistently, you can build word of mouth prospects and generate word of mouth advertising.

    Now that you know why it’s important to follow up, you have all the more reason to begin doing it!

     

    Amanda Johns Vaden is a founding partner, executive coach and senior consultant at Southwestern Consulting. She has worked with over 400 sales offices nationwide.  Amanda is the author of the upcoming books Unspoken: Redefining Expectations Between  Men and Women in the World of Work and 4-Dimensional Follow up: Increasing Client Retention and Customer Loyalty Through Follow Up


  • After Hours Voice Mail 

    Guest Post By: Dave Brown

    This is a prospecting technique that is completely out of the blue and totally effective! This scenario might have happened to you…Your prospect all of a sudden cancels a meeting, or there’s no excitement in their voice when you talk to them, or the connection that was once there has vanished. This leaves you feeling confused, anxious and quite frankly nervous.

    Here’s a way to potentially bring them back around.  AFTER HOURS VOICEMAIL

    I will take the time once or twice a month, at 8 or 9 PM on a Thursday night, and leave encouraging, loving voicemails to these client’s/prospect’s phones. All sorts of prospects! Ones I’ve made appointments with, the people I can’t reach, ones that I want to speak with, those that I’ve been trying to get a hold of through my prospecting efforts, etc. In the voicemail I’ll talk about how excited I am to be working with them, let them know I’m honored that they are in my life and build them up in their role at their company.

    phone_edited Example…“Hey John, this is Dave Brown it’s a little after 8:30 pm here. I just wanted to reach out and tell you how much I appreciate you and how hard you work for your team. Every time we talk you inspire me to be better at what I do because of the great example you set. I’m excited about working with you and your group soon. This will be one of the highlights of the year! Take care, John, I’ll talk to you soon.”

    Leave that voicemail in a simple, soft tone. It’s late at night! They will hear that message first thing when they get to the office and should appreciate your genuine compliments and efforts after normal work hours. Try it, I’ve loved the deeper connections it’s created for me over the years with my prospects.

    When you do, please let me know how it has worked for you via Twitter @davebrown_SWC or LinkedIn. Spread the love!

     

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • Transcending Call Reluctance by Living On Purpose 

    Guest Post By: Steve Reiner

    Your heart starts beating faster; you’re sweating; you can actually feel your blood pressure rising. If somebody was observing you, they might think you’re about to start your first day of Navy Seal BUD/S Training by the way you’re acting. But for a lot of us it’s much worse than that. No it doesn’t entail dodging bullets and jumping into a freezing cold ocean. Rather, it involves picking up the phone and dialing up prospective clients. Some people refer to it as prospecting. Others call it the phone approach. Most agree it’s the most stressful part of their job. But why is that? Why do so many sales professionals grapple daily with call reluctance?

    It’s the fear of rejection; the fear of failure; the fear of not being perfect; the fear of not being successful. Whichever fear you can relate to the most, it can become a very emotional experience which can literally stop you in your tracks from doing the very thing you need to do make you successful. So what are you going to do about?

    Motivational speakers will tell you not to let your emotions determine your actions but rather make your actions dictate your emotions. So we hear things like, “Act enthusiastic and become enthusiastic; let your motion create your emotion; fake it until you make it; do it scared and face your fears.” So you force your way onto the phone, praying the person on the other end does not recognize your anxiety, hoping that you experience some level of success so that you can get the momentum going, making dialing easier and less painful. But there’s a problem.

    The next morning you’re back to square one having to do it all over again. The momentum you picked up yesterday doesn’t necessarily carry over to today and once again you find yourself having to push through the resistance, face your fears and act enthusiastic in order to become enthusiastic. Pretty soon you start waking up to the question, “Is all this stress really worth it?” You’re tired of being on the rollercoaster; the mental effort is exhausting; the progress seems short lived and not sustainable; your effort doesn’t feel authentic and everything feels forced. But it doesn’t have to be and the good news is it’s not about acting differently – it’s about thinking differently.

    It’s about operating out of your purpose rather than your emotion. When you operate out of your emotion, you’re condemned to a rollercoaster life of highs and lows, depending on how you feel about a situation in the given moment. Your feelings come from your thoughts and if you’re thinking about how unpleasant it’s going to be to get on the phone than naturally you’re going to feel scared, anxious and stressed and your actions are going to follow suit. However when you learn to operate out of your purpose, everything changes. Now your actions become seamless and sustainable; with your purpose triggering your actions, as you become inspired, your actions become elevated; as you become fearless, your actions become energized. When our actions come out of our purpose, we’re no longer having to survive our circumstances but we’re able to thrive through them. Rather than having to deal with adversity, we’re able to embrace it. Rather than having to get through it, we’re able to transcend it. But how is this possible and what exactly does it mean to operate out of our purpose?

    Your purpose is the cause for how you live your life. It’s the belief for why you do everything. Unfortunately most people have never taken the time to truly identify their purpose and therefore they often feel like they’re running on a treadmill; just doing everything they can to keep their head above water. However when we have a compelling purpose for why we exist, now all of a sudden we have an extra bounce in our step; we become inspired to work towards a cause the fuels us, that empowers us, that equips us to keep our perspective, no matter what the circumstances.

     

    PurposeEquation

    Now if you listen to different trainers you’ll hear some say there is no right or wrong purpose; it’s whatever inspires you for how you desire to live your life. After being a producing coach for over 25 years, however, and experiencing what truly inspires people to live with great energy, passion and significance, I’ve come to conclude that if your purpose is not about serving others, then it’s a weak and shallow purpose that in the end will not truly empower you with the tools and motivation to live out an inspired life. Of course that’s just my humble opinion. So what does this life of purpose look like?

    My purpose is to equip people to be fearless, calling out greatness in everybody I meet. The reason this purpose means so much to me is because I used to live in fear for the first 21 years of my life afraid to ever step out of my comfort zone and do anything to really stretch me and as a result, I felt like I was just treading water, stagnant, scared, depressed, anxious and very unfulfilled. Thank God I met somebody in college who saw something in me that I did not see in myself. It was the first time somebody saw me not for who I was but for who I could become. It was the first time I ever had anybody who really believed in me. He helped me get on a trajectory in which I was pushing through my comfort zone, transcending my fears and accomplishing things I never dreamed possible. It was through this experience where I developed the purpose to equip people to be fearless, calling out greatness in everybody I meet. The reason this purpose means so much to me is because I think about where my life would be now if I had not had that role model. Without my purpose as my GPS for how to live my life, it would be very easy to revert back to my old ways: scared, depressed, anxious and unfulfilled. Instead, my purpose causes me to step up my game, to be the man I desire to be, to live out a cause that’s bigger than myself. So how does one’s purpose help to transcend call reluctance?

    When your purpose, for example, is to be a positive difference maker, you’re no longer thinking, “I hope I don’t get rejected; I hope I don’t fail; I hope I make this sale.” These thoughts come out of a self-centered focus in which it’s no wonder you’re fearful to get on the phone because you’re drawing your identify from a scary place – what people think about you; you’re trying to gain your confidence from your production – something you have no control over. When your emotions are driving your behavior and you’re focused on yourself and trying to control something you have no control over, it’s no wonder why we have call reluctance. However, when your purpose is to build others, instead of saying, “I hope I don’t get rejected,” you’re saying, “I can’t wait to positively impact this next person.” Rather than saying, “I hope I make this sale,” you’re saying, “I can’t wait to provide value to him.” Instead of saying, “I hope I don’t fail, you’re saying, “I can’t wait to bring the thunder and make a difference in his life!” With your purpose guiding you, rather than your emotions, instead of saying “I’m nervous to get on the phone” which causes you to avoid it like the plague, you’re instead saying, “I’m fearless on the phone because of the service I provide” which triggers you to dive on the phone with passion, energy and excitement. But is this too good to be true?

    After coaching hundreds of clients over the years, I’ve witnessed people who let their emotions drive their behavior and dread prospecting transform into people who became inspired with a compelling purpose who learned to actually enjoy prospecting. But even beyond that, I’ve experienced clients who lived out of their emotions who were plagued by stress and knee-jerk reactions who, once armed with a great purpose, began to not only work with more passion but to live with more passion as they focused on a cause bigger than themselves.

     

    Steve Reiner, a partner at Southwestern Consulting and 2013 Coach of the year, is a Peak Performance Coach with over 24 years as a producing sales leader.  He is an expert at helping people remove the emotional hurdles that prevent them from excelling in business and in life.


  • THREE REASONS WHY YOU DON’T GET REFERRALS AND WHAT YOU CAN DO ABOUT IT

    Guest Post By: Emmie Brown

    Anyone reading this would agree that referrals are a good thing. Referrals that trickle in because someone heard about you from one of your clients don’t come often enough.

    There are 3 reasons why you don’t get enough referrals:

    1. You don’t ask
    2. You ask passively
    3. You ask incorrectly

    Here is a list of common reasons given for why you didn’t ask for referrals:

    “I shouldn’t have to ask. If I do a good job, people will refer me.”

    “I don’t want to come across as pushy or salesy.”

    “I ran out of time before my next appointment.”

    “I’ll ask later. I need to earn their trust first.”

    “If I ask, I will look like I need the business. I want to look successful.”

    They are all rationalizations- rational sounding lies believed to be true. The truth is professionals make time to ask for referrals and they do it in a way that the client actually gets excited to help them.

    YOU MUST ASK FOR REFERRALS!

    Some people ask but are fearful. Fear causes you to ask passively or ask with trepidation: “I really appreciate referrals. If you think of anyone who would benefit from what I do, please connect them to me.” You mention that you like referrals. You don’t ask for them directly. You don’t get them.

    YOU MUST EXPECT TO ACTUALLY COLLECT REFERRALS WHEN YOU ASK!

    Others don’t ask for referrals correctly. You ask, “Do you know of anyone who. . .” You actually set yourself up to get “I can’t think of anyone right now, but I will let you know if I do.”

    Other objections you get when they ask poorly include:

    • I need to think about it.” “Can you call me next week?” “I’ll get back to you.”
    • The “Hermit” objection: “I don’t know anyone.”
    •  “Sure you can call him, but just don’t use my name.” “Let me talk to  him first.” “I’ll have him call you.”
    • “I don’t give referrals.”

    Referral

    YOU HAVE TO ASK FOR REFERRALS THE RIGHT WAY!

    Here are just a few tips that we teach at Southwestern Consulting:

    • Always ask “who do you know who . . . “ instead of  “do you know anyone who. . . ” or “is there anyone who. . .?”
    • Pause after you ask to allow them time to think. Break eye contact. And, look down at your paper ready to write.
    • Use memory joggers. For example, there are certain life events that trigger people to think about insurance. Anyone who is getting married, buying a new house, buying a new car, having a kid, retiring, or changing jobs is a great prospect. Ask who they know in each of these categories.

    The number one way to get referrals is to give someone any opportunity to give them to you. If you are not asking, start there. Then, work on your attitude. You must expect to collect names and numbers. Next, use the above techniques. You will be amazed by how many referrals you get!

     

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • 10 DAILY POINTS LEADS TO SALES SUCCESS

    Perpetual optimism is a force multiplier. ~Colin Powell

    Success Tips

    I always have a sheet on or near my desk with my Critical Success Points. Of course, the points have changed over the years depending on the different careers I’ve had (real estate, fundraising, network marketing, training sales, etc). Your points will change based on where you are in life and what career and projects you are working on.

    The list of 10 Points below is used daily at our company, Southwestern Consulting™.  When you work on these points on a consistent basis, you put yourself at a higher level than the average producer. You can use these 10 points as a skeleton to create your own that are critical to your success. I suggest you write out the 10 Points and post them where you can review them regularly.

    Turn It Up a Notch Daily with These 10 Points

    • How many calls and appointments made before 8 AM? How many messages left?
    • How are my phone appointment skills?
    • Am I closing word-for-word for the appointment?
    • Am I trial closing?
    • Am I using 3rd party selling?
    • How many appointments ahead am I? 10-15 appointments ahead at all times.
    • Progress report on how much potential business set up, signed, and still needed to hit goals every week. (Daily attention – Friday Summarize)
    • What did I do sales-wise that was productive between 4-6 PM?
    • How am I doing in my Daily Point game? Am I 2 strong EVERY DAY?
      (Each appointment = 1 point; Demonstration/Workshop = 1 point)
    • Am I spending at least 15 minutes putting positive thoughts into my mind? 10/10 Affirmations?
    • Am I spending at least 20% of my time going after LARGE groups that can produce LARGE results?
    • Am I asking EVERYONE I meet for a REFERRAL?

    Give this a try for 4 weeks and share with us your successes!
    Gary Michels, Co-founder Southwestern Consulting™

    gmichels@southwesternconsulting.com


  • Are You Fishing in an Empty Pond? FIND MORE REFERRALS IN 3 FULL PONDS

    Are You Fishing in an Empty Pond?

    Picture 7

    Have you ever heard anyone use the excuse “I just don’t have anyone to call on!”?  Fishing in a pond without fish is not fun.  Our job is to find the ponds that have fish. There is a large body of water that a lot of salespeople seem to forget to fish in and there are 3 main pools of water you can pull from to fill your pipeline.  The large body of water that is the holy water for salespeople that will keep them alive forever is REFERRALS!

    3 Referral Pools

    1. ABC Lake– Asking for a referral from every person you meet
    2. Old Man Joe’s Farm Pond– Calling on existing clients and “farming your book of business” and asking for referrals
    3. Fish Hatchery– Developing a network of referral power partners who send business to you

    At the Southwestern Company we have seen true sales professionals who know that prospecting is a vital ingredient in the recipe for success.  In fact, prospecting should be one of your daily tasks.  As you may have heard before, prospecting can make or break your sales effort – which is exactly why you need to do it well…but what does it take to be “good” at prospecting?

    Man-Fishing-1

    First of all, it’s important to keep in mind that prospecting is more than just a part time task…it is your livelihood.  Prospecting should not be a duty that’s left only to “slow” times.  Continued prospecting ensures constant growth, and can minimize income and production slumps. Your prospecting efforts should be viewed as an investment in the future success of your business.  Basically, it’s an investment in your long term goals.  If you’re consistently seeking out new leads, you guarantee yourself an audience regardless of market status.

    Secondly, you should recognize that prospecting is a discipline.  Rory Vaden the Co-founder of Southwestern Consulting a Southwestern Company says “Success is never owned, it’s only rented, and the rent is due every day.” It won’t matter how “good” you are if you don’t have the discipline to see it through.  Much of being a successful sales person is perseverance and practicing a solid work ethic.  Set prospecting activity goals for yourself and use a schedule to get there.  Commit yourself.

    And finally, prospecting should be viewed as a task that requires both quality AND quantity.   Prospect well, but prospect often. Many sales professionals at the Southwestern Company swear by the “triple rule” that says your prospecting efforts should exceed your expected sales by three times.  For example, on the small scale, if you wanted to sell 3 products, you should prospect 9 potential clients!

    Remember: never lose sight of what needs to be done!Get a handle on the commitment you’ve made to your own success and stick to your goals.  Make sure you are “fishing” like a pro and asking for referrals.  Ask yourself, are you reallytaking advantage of available resources?  Are you procrastinating?  If you are not working at your full potential get a coach or accountability partner to help you make sure you’re fishing in the right ponds and consistently have you line in the water.  For more info on coaching go to


  • The “Golden Ten”: How to Generate Leads and Turn Contacts into Clients!

    The “Golden Ten” – how to Generate Leads and Turn Contacts into Clients!

    One of the most important things you need to ensure sales success is a solid resource of leads…but that means you will have to get out there and generate those leads!  The good news is that lead generation doesn’t have to be intimidating and if you use the right techniques, it can actually be both productive and fun!  Because this is such a common sales question, we’ve put together the “Golden Ten” tips for generating leads.

    So, without further adieu, “The Golden Ten”:

    The Golden Ten

    The Golden Ten

    1)      Use your networking resources!  Exchange URL links with companies or business that share your target audience but do not represent a direct competitor.  When any member of that target audience visits your “partner’s” web page, he or she will have direct access to YOU!  Increasing web traffic is a MUST in lead generation; more people use the Web as a shopping forum than another other available source. For example www.southwestern.com andwww.southwesternconsulting.com shares web traffic to help increase web traffic from the Southwestern Company to Southwestern Consulting.

    2)      Give your patrons a chance to hear from you.  Put your ‘opt in’ on every page of your web site. As a patron browses your site, he or she may not be immediately inclined to provide you with contact information – but providing them with more opportunities may prove enticing.  The more opportunities you take to generate leads – the better.  This option is convenient and is not overly pushy.    For example check out the Southwestern Company seminar website at http://www.ssnseminars.com/.

    3)      Use a newsletter as a way to advertise your business.  No matter what’s going on with your company, customers will respond to a newsletter option.  Giving potential patrons an option to sign up for a monthly business update or newsletter is a great way to spark interest even over a long period of time.  Statistically, customers who don’t purchase immediately will make a purchase within the subsequent 12 months!  A newsletter will allow you to stay in view during this window.

    4)      Using a website to advertise your service is one of the best ways to stay out in front of the sales wave, especially since so much of business is virtual these days.  Using an auto responder to automate your website is great way to keep your web page current without taking up scads of time.  Auto responders can be set up to send out a periodic update or email reminding your customers of sales, new products, etc.  Check out the Southwestern Company website atwww.southwestern.com.

    5)      Be personable! Send thank you notes to let your clients know that you truly appreciate their business.  After any successful transaction, issue a thank you – either in the form of a greeting card or an e-postcard.  This thank you note will help you stand out and is very well received in client circles.  People appreciate acknowledgment.  You can use this technique in all areas of business – not just sales.

    6)      Potential customers like to hear what other customers are saying.  Ask your clients for testimonials that can be published on your web page or your sales copy, pamphlets, etc.  This is a great way to show your customers that other “real” people are truly happy with your services.  Video testimonials work great check out the Southwestern Company student testimonial videohttp://www.southwesternsummer.com/southwestern-company-students-home.aspx.

    7)      Use your social networking circles.  Social networking is the wave of the sales future!  If you haven’t yet explored the option of using social networking as part of your sales strategy, today is the day to do so!  Spend some time looking into this powerful tool and don’t let the wave of the future pass you buy!  Check out the Southwestern Company Facebook site at http://www.facebook.com/?sk=messages&tid=1374284354847#!/Southwestern?ref=ts.

    8)      Publish press releases for new products or services.  Believe it or not, people respond to the press in a way that most other advertising falls short.  Use the power of the press release to get your services and your name out anytime a new opportunity comes up.  You’ll be surprised at the response you get.

    9)      Followup, Followup, Followup!  Did you know that most people have to see or hear a message 7 times before it is installed in the “memory bank”?  That means that a followup system that get’s your message in front of potential customers at least 7 times is ideal.  Using varying options for this followup should be easy: an email, a postcard, a letter, a phone call, a newsletter…get creative and have fun with it!

    10)   Market yourself with events!  Promote events, teleclasses, seminars, and other industry related paraphernalia.  Speak publicly as often as possible and use YOU as a resource.  Marketing yourself will be just as important as marketing your business.  Plus, getting out there and showing what you’ve got and what you can do will draw customers like moths to a flame!