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  • Category Archives Southwestern Consulting
  • Building Confidence in You

    Guest Post By: Gary Michels

     

    The other day, someone asked me, “What makes a customer or prospect have confidence in the person selling to them?”

    Great question!!

    First of all, you must believe yourself, that you along with your product/service, are the absolute best choice for that particular person.  My self-talk goes something like this: “I am the best salesperson, working for the best company, with the best products and services, for this person, at this time.” Psyche yourself up with this kind of self-talk.  Once you do this, you’ll be well on your way to successful selling.

    confidence

    Besides self-talk, video record yourself giving your presentation.  Listen to it once with your back to the screen.  This way, you can hear exactly what you say as well as how you say it. The next time through, watch it with the sound turned down.  This will help illustrate how your body-language speaks to others.  Do you have any distracting habits like adjusting your glasses or twirling your hair?

    In addition to improving your self-talk and your confidence surrounding your ability to sell, there are a few other things you can do to establish confidence in you from the folks who are soon to be your customers.

    1)    Write an article or story about your company or yourself, what you are doing to help others, and what results/benefits those people received.

    2)    Get a prospect to help you in your presentation. Maybe they can pass out materials or ask for directions on how to get to the appointment.

    3)    Be as prepared as possible. Don’t be fumbling with papers, tripping over your verbiage, or moving with a tentative step.

    4)    Tell a story about you helped another client or maybe even film one of your happy clients with your phone sharing briefly about their success with you. Then show this video to your prospect.

    5)    Carry a printed list of people who have worked with you in the past and share where appropriate.

    6)    Have “Champion Letters” on hand. These are testimonials from some of your most loyal customers. Try to have one letter that addresses each one of the objections you may get during the sales process.

    7)    Get a referral and then ask the person who gave you the referral to personally introduce you or call ahead and put in a good word before you make the final contact.

    8)    Let your clients know you are not part of a “fly by night” company and that you make a point of having regular contact with your customers.

    9)    Lastly, make people feel that you truly care about them. There is no need for “commission breath”. You should come across as someone who really wants to help them achieve.

    If your prospects trust you, they will eventually buy from you. It is all about that confidence that they MUST have in you that will determine your success. Pick at least one of the items on the list above and put it into action today.  Continue using that idea and bit by bit it will become second nature to you.  The more you practice, the more you will be ready for your sales presentation.  Soon, without thinking about it, you will be instilling confidence into your prospects.

     

    Gary Michels is a co-founder of Southwestern Consulting. He is a keynote speaker, sales trainer and business consultant and has motivated nearly 1,000,000 people to achieve their highest potential nationwide. Gary spent 19 successful years as a sales representative for a national fund-raising company.


  • The Root of Objections

    Guest Post By: Amanda Johns Vaden

     

    no

    One of the most important things about the art of answering objections is knowing what objection you are really answering.

    Because typically the number one objection that people give you, is not their real objection. It’s an excuse.

    So how do you determine what the difference between an excuse and an objection is if you are going to be successful in overcoming this?

    First, you must learn how to isolate the objection. This technique is simple but incredibly powerful. It allows you to keep moving forward after someone challenges you with an objection.

    So a very typical objection that you may face can be as simple as, “Well you know what Amanda? This sounds great, but I really need to talk to…” – my business partner, or my spouse, or my parents, friends, dog, or even their great Aunt Berta – “before I can make a decision.”

    Now that might be the real objection, but it might not be. If you really think about it, what are they going to discuss with the other person?

    Something like: Can we afford this? Should we do it? Do we have the time to implement it and do we have the budget to do so? They may talk about something, but it may not be the real objection. So here’s how you isolate the objection.

    The next time that somebody tells you, “I need to talk to (xyz),” respond with, “Hey, I completely understand, Mr./Mrs. Customer. Other than talking to your business partner, is there any reason that you wouldn’t want to move forward with this?”

    Asking them, “other than this” – whatever objection they just gave you – “is there anything else holding you back from moving forward?” gives you the opportunity to see what the real hold up is. If they say no, then, green light, they’re telling you that is the only thing they need to do, so your job is to close on the next step and schedule the next meeting.

    But if they say, “Well actually, what we need to talk about is the budget.” Now, you have the real objection. It’s not talking to their business partner, it’s the money.

    So remember, the first time you hear an objection, isolate the objection. Then you’re one step closer to finding the root of their doubt and closing the sale.

    To learn more you can view the rest of my website here.

     

    Amanda Johns Vaden is a founding partner, executive coach and senior consultant at Southwestern Consulting. She has worked with over 400 sales offices nationwide.  Amanda is the author of the upcoming books Unspoken: Redefining Expectations Between  Men and Women in the World of Work and 4-Dimensional Follow up: Increasing Client Retention and Customer Loyalty Through Follow-Up


  • Letting Go of the Uncontrollable

    Guest Post By: Dustin Hillis

    Donald Miller says in his book Scary Close, “the root of sin is the desire for control”… and “the root of control is fear.” The fear of losing control is a powerful driving force that causes us to behave in a variety of crazy different ways. For some, this fear manifests itself by self-promotion and being self-righteous with the thirst for winning and being the best, while others might be controlling their image and presenting a perfect front to the world. For some, it’s the pursuit of being right or the relentless domination of others with an iron fist and exerting their will over the “inferior” people around them. The inverse is true when the craving for control rears its ugly head through self-destructive, shameful and guilt-ridden vehicles such as alcoholism, drug addictions, work obsession, food addictions, sex and pornography addictions, and many other self-control coping mechanisms create the illusion of having control in one’s life.

    In the “self-help” industry I often hear motivational speakers, authors, and “experts” promote prosperity and how to be in control of their results. Being in control of results usually involves manipulation. It hasn’t been until some recent events in my personal life that I’ve realized how destructive “being in control” can be. Upon reflection of my life, the more I’ve tried to control uncontrollable things, other people and results, the more I seem to screw up. Yet, everything noteworthy that I’ve ever done has come to me by letting go of the desire for control, focusing on the right activities and trusting God to deliver the outcome how He sees fit.

    letgo

    Don’t get me wrong. I feel that we are all called to take action and use the talents God has given us. However, we need to focus on the diligent activity, not the results. Ultimately, we only have a few things that we should put our focus on and let God take care of the rest.

    Here are 3 areas of daily focus:

    1. Your Attitude

    After the economy took a major dip in 2008, my father was in a board meeting for a Fortune 100 company. The CEO was going around the table reaming all the VPs for their numbers being off target. The gentleman sitting next to my dad was smiling ear to ear as the CEO berated his way down the line of senior executives. Once he set his fierce eyes upon the smiling man, he ripped into him, “I don’t know why you have that silly grin on your face. There is nothing to be smiling about with your numbers either!” Then the man stood up and calmly replied “Sir, no disrespect. But you can yell and scream at me all day long; however, there is nothing you can say or do that will take my positive attitude away from me.” Then the brave bold man confidently sat down. The CEO’s demeanor changed on a dime and he shouted with enthusiasm, “That’s right! We need more of you to have an attitude just like this guy!”

    You determine your attitude every day. Your attitude is a choice.

    2. Your Schedule

    We are called to be productive and serve other people. The best way to serve other people is to be organized, focused and proactive. At Southwestern Consulting, we work with hundreds of different companies all across the country and we find the #1 thing that people need help with is controlling their schedule and time. The best approach is to be diligent and plan how you are going to spend every minute of your most precious resource you’ve ever been given, your time. The key is to not get caught up in the trap of being busy to just be busy. Wasting time and wasting your talents is a waste of your life.

    Be proactive, not reactive. Understand your priorities. Set your schedule and stick to it!

    3. Your Activity

    There is a massive difference between people who “work hard” and people who “work smart”. Typically, people who “work hard” measure everything in how long they spend doing something. They think that a 3-hour meeting is a good thing because the person listened to them gab on for that long. Typically, people who think they “work hard” do end up focusing on results and measure everything they do based on the results they are or are not seeing. Therefore, they do not experience peace and joy when working because they are focused on results, that is something they cannot control.

    The rare individuals who “work smart” are the ones who focus on being efficient and effective. They work referrals/word-of-mouth marketing; they gather intel before engaging someone in a sales situation; they find ways to shorten the sales cycle and are excited about spending less time with people and serving them as fast as possible, and not wasting the prospect’s time, as well as their own time. They focus on productive activity and not wasteful, unproductive time.

    When my wife was a little girl, her father would make her re-vacuum the stairs if she missed a spot. He would tell her, “It doesn’t matter how hard you work up a sweat if you don’t get the job done right. You need to work smart and get the job done right the first time.”

    Letting go of the uncontrollable is a scary thing because in order to truly let go we, first must look long and hard into a mirror and admit what it is that we don’t want to let go of. Most of the time, the people, things or results someone is trying to control are stemming from a much deeper-rooted issue that manifests itself in the form of control. Living in truth and admitting our imperfections, wounds from others, personal sins and mistakes and asking for forgiveness is the beginning of letting go. Next, is putting a plan and accountability in place to change our behaviors to ensure that we don’t keep repeating the mistakes that are causing the need for control. Lastly, we have to fully submit to God all of our anxieties and worries and focus on being thankful and loving those around us. Once we let go all of the uncontrollable, life becomes more fun! The grass is greener, the sky is bluer, and everything tastes sweeter. Just let it go.

     

     

    Dustin Hillis is the Co-founder of Southwestern Consulting. He is an expert in understanding buying, selling and management behavior styles and how to identify them and adapt to people the way they want to be communicated with. He also specializes in writing efficient and effective Customized Sales Scripts/Word Tracks.  Mr. Hillis consults companies on creating Compensation Plans, Recruiting Systems and Sales Strategies. Dustin is the author of the book Navigate: The Art of Not Thinking and co-author of Speaking of Success along with Stephen Covey, Ken Blanchard and Jack Canfield


  • How to Let Go of Feeling “Busy”

    Guest Post By: Rory Vaden

    fear-of-loss

    “I’m SO busy.”

    You hear it all the time.

    In fact, we hear it so much, we should all just assume that everyone is that way and we can all stop saying it.

    Because there is a maximum level of busy.

    There are only 168 hours in a week, and if every single hour is planned and occupied, then you’ve reached the maximum level of busy.

    However, there is no maximum capacity to your mental toughness.

    There is no maximum capacity to your peace of mind.

    There is no maximum capacity for your ability to handle stress.

    Which means that the mental capacity of what you can handle should far exceed the physical and finite time constraints of what you have available in your calendar.

    Multipliers seem to have figured out that carrying stress isn’t a necessary prerequisite of having success.

    Anxiety isn’t an automatic byproduct of achievement.

    And busy isn’t a mandatory requirement of building greatness.

    You don’t have to be stressed.

    You don’t have to feel anxiety.

    You don’t have to feel busy.

    Those are all choices that you allow yourself to make.

    Those are all emotions that you allow yourself to feel.

    But you are bigger than your problems.

    You are tougher than your challenges.

    And you are stronger than your challenges.

    So you can let those feelings die because they aren’t serving you.

    You can stop telling yourself that “you’re so busy” because it’s not new information to you that your calendar is full.

    And you can stop telling everyone how busy you are so that maybe we all can stop this invisible competition about who has the most going on.

    Instead, all of us can move on to getting things done powerfully, productively, and peacefully.

    All the while knowing that if we’re working as hard as we can, doing the best we know how to do with what we’ve been given, then no one – including ourselves – can ask us to do anything more.

    Self-Discipline Strategist Rory Vaden’s book Take the Stairs is a #1 Wall St Journal, #1 USA Today, and #2 New York Times bestseller. As an award-winning entrepreneur and business leader, Rory Co-Founded Southwestern Consulting™, a multi-million dollar global consulting practice that helps clients in more than 27 countries drive educated decisions with relevant data.  Additionally, as the founder of the Center for the Study of Self-Discipline (CSSD), his insights on improving self-discipline, overcoming procrastination and enhancing productivity have been featured on Fox and Friends, Oprah radio, CNN and in Fast Company, Forbes, Inc and Success Magazine. 


  • 2 Steps Forward And 3 Steps Back Part 1

    Guest Post By: Kitty Barrow

    Depressed business woman

    Do you ever have little annoyances in your business that aren’t bad but they bring business to a halt? It is often worse because it’s something that is a little frustrating and you think it will go away but it keeps coming back over and over again?

    –          Maybe someone at the office is driving you mad?

    –          Or people aren’t doing things the way you know they need to be done?

    –          Or something or people are slipping through the cracks?

    –          Or maybe it’s that next ‘great idea’ that will be the next big thing that will revolutionize your world?

    If not, are your breathing? It happens to all of us!

    Usually what happens is that we live in this little world where small frustrations are the norm and we’ve just learned to ignore them.

    Before too long we find ourselves years later in almost the same place we were before, often frustrated and losing hope that anything will ever be different! Overwhelmed and/or annoyed is our new normal and we keep going!

    –          We’re stuck. We know it….but we don’t KNOW it. Instead of dealing with that harsh reality we’re either too busy to give it much deep thought often find ourselves saying, “when the kids get older”, “when my company does ‘this’”, “this is how it’s always been done and it just won’t change”, “I’ve tried that before and I know it won’t work”, “I’m doing good enough”, “the poor man just can’t get ahead”…

    –          Arrgghh!

    What is it for you? What right now, at work, is driving you nuts? Write it down because we’re about to have some fun!

    5 steps to EASY, Stress-LESS, getting things done:

    1.  Consider the impact of not getting it done.

    Yes, sit and think of just one of the things that keeps stressing you out and work and consider the IMPACT of not getting a resolution to this? Maybe at first, it doesn’t seem to matter. You haven’t done anything and business is still getting done. OR IS IT? Is business getting done or are you settling for MEDIOCRITY?

    Recently, I hadn’t taken the time to be fully understood by my amazing assistant as to what should be categorized a VERY important email, an IMPORTANT email and an email that can wait. Because of my lack of finding a minute to better discuss it with her, emails that were VERY important were getting marked as ‘not that important’ and I was losing SALES! Yet, because I was making a lot of other sales, meeting with her wasn’t a priority until I almost lost a BIG sale.

    What are you waiting to get ‘taken care of’ and what is the possible impact of you not getting it done?

    Stayed tuned for step #2…

     

    Kitty Barrow is a Senior Partner and Executive Sales and Leadership Coach of Southwestern Consulting. She specializes in creating successful systems that are easily duplicated. Her motto is “Keep Things Simple for Stress-less Selling.” Kitty has trained thousands of sales professionals in companies such as Wells Fargo, MassMutual, New York Life, Xerox Global and Allstate


  • How Important Is Your Tone and Posture?

    Guest Post By Emmie Brown

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    As a coach, we begin every call with our coaching clients following up on actions items from the previous week. On a call with one of my clients, Josh, I asked him about using the cell phone technique. I was fully expecting to hear some enthusiasm and excitement from his experience. He wasn’t excited. Instead, Josh said he hated it! He said it was so awkward, he didn’t get referrals, and he didn’t like the technique at all.

    I was slightly shocked! The cell phone technique works, and it’s a good one! So, I asked him to role play with me. I wanted to find out just how he used the technique and how he was going about interacting with his prospects. He had the right words down. He is meticulous and always pays attention, so I knew something little was off.

    I proceeded to ask him how he was sitting in his chair. Was he leaning forward or backward? He said forward. This was a red flag indicator. I advised him to use the exact same wording, but lean back. Relax and allow the other person across from him to feel comfortable, and not overpowered by his presence. Guess what, two weeks later when he had tried that and I asked him again, he got more referrals! Welcome them!

    Our voice and our posture will make such a big difference in the sales process.

    In a study done by General Electric, body language makes up for 58% of our communication, 37% of communication is our tone of voice, and only 5% of our communication are the words we use. In sales, we spend so much time focusing on learning the right words, but we don’t really focus on how to deliver those words.

    In the sales process, there’s always initial contact, then after that initial contact, there’s always a part of the process where we are asking questions to identify our customers’ needs. We find out how we can serve them.

    After that, we present a solution to those needs. In this part, we want to find a need for a product of service. We need to show that we are actively listening. We don’t need to be too comfortable leaning back, or too assertive and excited where we are leaning forward. We just sit up straight in our chair. Our tone and speed of voice should be slow and low as we are really listening with sincerity.

    In the next part of the presentation, this is where we want to increase the enthusiasm, show them how excited we are about our product. We want to sell the sizzle! Our voice needs to speed up and get louder, convey the interest, and lean forward as we are talking about all the benefits of our product and what it can do for our prospect.

    Finally, we close for a decision and answer objections to get them moving forward. Here we switch gears again. We will lean back, and speak low and slow with our prospect.

    We need to change our tone and speed of voice and posture as we move through the sales process.  Our voice and body language changes as we try to get a point across.

    As a sales trainer, when I go into someone’s office, I want them to see me as someone who is confident and enthusiast. I want to bring the heat! I have to walk in the room like that! My tone of voice needs to be loud and fast and I need to be assertive. I will have body language that is forward and reaching out toward them. Unlike when asking for referrals. I need to lean into that conversation because that shows enthusiasm.

    When I sold educational books door-to-door, I needed to get something totally different across. I needed to appear none threatening. To do that, I would turn sideways as I waited for them to open the door so they would see my whole profile, and not think I was threatening as someone head on would be. My voice was low and slow for this presentation.

    To become better at sales, we shouldn’t just focus on the words we use, rather pay attention to our voice tone and speed, as well as our posture. These simple tips can make a world of difference in your presentation and interactions with the people you are doing business with.

    Emmie Brown is an executive level coach and an expert in the Psychology of Scripting. Emmie started her career with The Southwestern Company as a student intern at the University of North Carolina. She continued to work with Southwestern over the next 10 years as a top producing sales manager until joining Southwestern Consulting in 2009. Emmie has spent the last 4 years traveling the country as a professional sales trainer, executive coach and business consultant with Southwestern Consulting and the Success Starts Now! conference series. She is also the author of the audio series Talk Less, Sell More and a breakout presenter at the Success Starts Now! sales training conference.


  • How Your Prospect is Really Saying “Be More Creative”

    Guest Post By: Dave Brown

    creative

    Giving up is sometimes the easiest thing to do. Most often it is never the best thing to do.

    You miss out on changing people’s lives.

    One thing you have to do though, NEVER GIVE UP. If you are down on your luck with your prospecting, I’d like you to learn to talk through the tone! What is the tone?

    That silence on the other end of the phone. You know that tone! You have to talk through it, fight for your prospects, and show how your belief can outweigh anything. Any doubt and hesitation will be diminished when you show just how important your product or service can be for them. Be persistent and truly care.

    When people tell me no over and over again, all they are really saying is, “Dave, how can you be more creative? I need something more creative from you.” That’s all they mean with that no.

    What can you do? Use another name. Share another example or a piece of the puzzle you can solve. Move to the next point. If they say they are going to hang up on you, well done! You are doing your job right and doing your best to get your product in their life.

    The more people you reach, the more lives you can change and make better. That is what we are here to do! You cannot give up. Find your power and find your stride. Talk through the tone.

    You will be amazed by what you can come up with when learning to talk through the tone.

    When prospecting, put yourself in situations where the chances of victory and accomplishment are made for building. You have to crank it, and keep growing!

     

    Dave Brown is a senior partner and executive level coach at Southwestern Consulting and author of the upcoming book Painless Prospecting. Dave was a record-breaking salesman for Southwestern Advantage, knocking on over 50,000 doors before the age of 25. He has spoken and trained over 100,000 sales professionals across the globe with Southwestern Consulting.


  • To Tell the Truth

    Guest Post By: Gary Michels

    Business, Technology, Internet and network concept. Young busine

    I was in a pretty intense conversation once with one of my clients. We spoke about having to let some people go within his organization. My client kept saying he did not want to hurt anyone’s feelings, yet at the same time, he wanted to be true to himself, not only through his words but his actions. He felt that as the leader of the company, it was time to make and follow through on some decisions.

    It seems that often we spend too much time worrying about being polite. When we do this, we hold back our heartfelt ideas and beliefs. We feel afraid that someone’s feelings might get hurt if we speak truthfully, either to them or about them.

    However, do you think it is possible to be honest without being rude or mean? Is it possible to be truthful in a kind, loving and sincere way? I believe it is, otherwise, how will we communicate to others and let them know who we are? How can others let us know who they truly are? Unless we speak the truth, no idea will be challenged and no good ideas will be shared.

    Censoring thoughts and ideas will cut you off emotionally from others. In a way, when you censor yourself it is as if there is an invisible force that is serving to hold you in check. We all need to dig deep and find ways to avoid stifling our genuine thoughts and ideas. Everyone has the capability to express themselves in a kind, loving, and methodical way.  One that is not hurtful. At times, we must make sure to use extra thought and take care to make sure you are using the best words and tone to say what you want to say.  You also need to make sure you are saying them at the right time.  You know the old saying, “timing is everything”. Often, I will ask someone a question in this way: “do I have the permission to share with you what I am thinking and what is in my head and heart, and do it in a safe environment with you”? I find that most times, the person I am speaking with will answer “yes” and be thankful that I was honest and open with them.

    I live by the creed that if one tells the truth and someone turns away from you because of it, that person was probably not truly a close of friend or acquaintance anyway.

    I feel there are two things you can do in your life that really set you free; to tell the truth and live with the truth, even should it hurt.  Also, when you screw up, a good, old-fashioned sincere apology will give you a burst of energy and freshness. This will enable you to move forward with peace and success.

    You can’t “Turn It Up a Notch” if something is holding you back and keeping you stuck in the neutral position!! Holding back the truth is often one of the biggest things preventing “breakthrough” success.  I urge you to speak with honestly but to do so with love in your heart.

    Sell with truth and integrity and you will be successful!

     

    Gary Michels is a co-founder of Southwestern Consulting. He is a keynote speaker, sales trainer and business consultant and has motivated nearly 1,000,000 people to achieve their highest potential nationwide. Gary spent 19 successful years as a sales representative for a national fund-raising company.


  • Goal Setting

    Guest Post By: Brent Widman

    I was speaking at an event the other day and asked,  “How many of you set goals?”  Of the 25 people there I saw about 4 hands go up.  I then asked, “How many of you take time at the beginning of the day, week, month or year to set goals?” “How many of you tell people about those goals? Do you post your goals and do others know what they are?”

    I didn’t see one single hand go up.  I thought to myself, here we go!

    Slovenia High Resolution Goal Concept

    The reason I tell you this is because it can be the one single thing that helps drive your business.  When you know what your goals are each and every day, when we review these goals each day, you realize what you need to do to get there.

    Here’s where we start:

    1. Write down your goals. It can be 1, it can be 10. I don’t care; write them down.
    2. Post them somewhere. On your wall, your fridge, in your office, on your door, as a screen saver, on your phone. Post them everywhere.
    3. Tell people about them. The reason you don’t is because you don’t want to be held accountable. The reason you will is because you want to be held accountable!
    4. Take the time to do it. Take 10 minutes. You can take 10 minutes per day. The first day is to write them, after the take that 10 minutes to review them. It’s worth it.
    5. Know the activity you need to do to hit them. Set a time period you want them done by. You can control your activity every day.

    Goal setting is one of the easiest and toughest things you can do. It’s easy because we can write down whatever we want to. Goal setting is about conviction. If you are truly convicted in what you want to do, what you want to hit, you will go out and do whatever you can to make that happen.  The tough part, you now have that hanging over your head!  You have now told people. YES! Now we are talking. Now you have to do everything it takes to hit those things.  Go get it!

    There are three things that will factor into your goal setting, how you stick to it, and why you do it.

    1. You can control this every day. Have that Positive Mental Attitude!  Enjoy it, this is supposed to be fun. Not overwhelming.
    2. This is Physical, Mental, Social, Family, Career. All those things that go into life. Enjoy it all and be grounded. Do it for the right reasons.
    3. Get a coach, mentor, tell people. Have someone hold you accountable to your goals.  Without that, you are just floating.

    Now, take all of this and set them bigger. Those goals that when you tell people it makes you a little uncomfortable. It makes them think how the heck are you going to accomplish all of that. Don’t listen to naysayers. When you want it, you will do it.

     

    Brent Widman has over 10 years experience in all aspects of sales. He is a professional sales coach at Southwestern Consulting. Brent has expertise in lead generation, prospecting, selling to top execs and the art of follow up. He has worked with numerous individuals to improve their sales processes, day to day interaction and ultimately them as a person. He is a former division director, sales director and district manager for distinguished sales teams in the recruiting, fitness and communications world.


  • Don’t just work hard. Do the hard work.

    Guest Post By: Rory Vaden

    hardwork-1-560x294Working hard is not the key to success; it’s merely the price of admission. 

    Hard work alone isn’t enough to bring you everything you want. 

    Because if you’re working hard at the wrong things then they won’t take you to where you want to go. 

    You have to work hard at the right things if you want to achieve your desired destination. 

    Which introduces a second element to the equation. 

    Because not only do you have to work hard, you also have to work hard at the right things. 

    So what are the right things?

     Actually, it’s usually pretty simple to identify them. 

    Typically the right things, the best things, the most significant things you can do to achieve your goal are often the things you know need to be done but you most don’t want to do. 

    They are the things that nobody likes to do. 

    If you’re trying to build muscle, it means doing pull ups or leg day. 

    If you’re trying to lose weight, it means cutting your alcohol, carbs, or sugar intake. 

    If you’re in sales, it is prospecting. 

    If you’re trying to get out of debt, it’s making and following a budget.  

    In other words, it’s not enough to just work hard.  

    You have to do the hard work. 

    You have to do the things you don’t want to do. 

    You have to do the things that other people aren’t willing to do. 

    You have to do the things that you know are good for you, but they are hard. 

    You don’t do them because the goal is to make life as hard as possible. 

    Quite the contrary, you do them because they ultimately make life easier.

    But that path is predicated on the unpopular truth that the shortest most guaranteed path to a more productive life is to do the hardest parts of things as soon as possible!

    You don’t just work hard. You do the hard work. 

    And if you that… 

    If you work hard…

    And you also do the hard work…

    Then you will start to find that eventually, things get easier and easier. 

    Self-Discipline Strategist Rory Vaden’s book Take the Stairs is a #1 Wall St Journal, #1 USA Today, and #2 New York Times bestseller. As an award-winning entrepreneur and business leader, Rory Co-Founded Southwestern Consulting™, a multi-million dollar global consulting practice that helps clients in more than 27 countries drive educated decisions with relevant data.  Additionally, as the founder of the Center for the Study of Self-Discipline (CSSD), his insights on improving self-discipline, overcoming procrastination and enhancing productivity have been featured on Fox and Friends, Oprah radio, CNN and in Fast Company, Forbes, Inc and Success Magazine.