Main Facebook Page Changes Effective 2/29/12
“Mission control for your business on Facebook”
In the words of Facebook: Pages are the essential place on Facebook for businesses to build connections with people. It’s where you connect with fans by announcing new products, sharing news, and gathering feedback. Your Page is also where you create unique brand content that can become ads and sponsored stories. It’s the core place for businesses to manage their posting and advertising content.
Pages allow you to:
1. Express your identity with features like cover photo and Page timeline.
2. Reach and engage your audience on the web and on mobile.
3. Respond to people in a quick, more personal way.
<DRUM ROLL> The changes:
1. You Can No Longer LAND on a Custom Landing Page or Tab! Welcome pages and tabs still exist, but you can no longer default to land on any tabs. As with the timeline on your profile your photos and apps show in the central section in boxes, which means we can add a nice looking graphic to our Welcome pages and tabs to encourage people to click on them. Here’s what FB say about the central boxes:
Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.
2. Cover Photo. This is the large picture at top of your screen. This is where your page branding can be done. Facebook has placed many restrictions on what you can and can’t have on your cover photo:
Cover images must be at least 399 pixels wide and may not contain: Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section References to user interface elements, such as Like or Share, or any other Facebook site features Calls to action, such as “Get it now” or “Tell your friends”.
3. Your Profile Picture which will initially be the top part of your avatar must be square and at least 180px wide. It should also be scalable to 32×32, because it shows up in many other places (posts, ads, etc.).
This entire picture is the avatar (180x540px). The part taken for your Profile Picture will only be the top 180×180 (see the red square).
4. You Can Pin Posts to the Top of Your Wall. You can now move posts to the top of your wall and have it remain there for 7 days. You just hover over the post with your cursor and a pencil appears, you click it and there will be a choice of items: Pin to Top, Change Date, Reposition Photo, Hide from Page, Delete Post, Mark as Spam. This is a great feature, b/c your important post stays visible for as long as you’d like. The other option you will see when hovering over the post is a star. When you click the star, you can feature your post because it covers the width of your page so it’s double-wide and draws attention.
5. There’s a new admin panel. Everything is in one place. You can see your notifications, new likes, insights and the new private messages that people can now send you from your page. From your admin panel you will also see the Manage button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on). Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section. Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to ‘help’.
6. You can now get Messages on pages. Your fans can message you directly on the Facebook Page. The messages will show within your admin panel and you can respond from there. This is a HUGE because you can now message, individually, your fans. There is real two-way communication!
7. Tab Pages are now BIGGER. The official size is 520px wide and unlimited length. Tabs were the items that were listed under your profile picture before (videos, blog, YouTube, questions, etc.). Now they are under the Cover Photo and larger. Only 4 appear at a time and the others are available in a drop down menu. These can be moved around, but the PICTURES tab cannot be moved. This is where all of your “old pages” will appear, including your Welcome or Landing Page.
8. You will AUTOMATICALLY get the new design on March 30th. So jump and play around and make the most of it, because it’s coming whether we like it or not!
Why do need to know about social media? That’s where the people are. As a sales professional, you are continually seeking to meet new people. You attend networking events, you are cold calling, you place ads, you put a listing in the yellow pages, and you create flyers all as a way to meet new people to build relationships with, to become prospects, referrals, and business partners. The main function of social media is to meet people. “Your customers hang out in social networks.” – Seth Godin
If you have any specific questions, feel free to email at firstname.lastname@example.org or post a comment below and we’ll help you in the transition. If you want more information on Selling with Social Media, email us for more information on some upcoming workshops.
Social Media Marketing Consultant