From: Dew Tinnin
When I started my sales career, I was given a script and I started dialing. Like most salespeople, I was given basic scripts to handle common objections like price. But I wasn’t trained on how to overcome blow off objections – the lame excuses I heard when someone was just trying to blow me off.
I lost deal after deal until I finally learned how to keep from being blown off. Just like any objection, the best way to overcome the blow off is to write out a power statement script that is in your own words. I’ve started some sample scripts for you – feel free to take these and make them your own.
“Absolutely, what’s your email address? Now [name], I want to be absolutely sure that the information I send you is what you’re looking for. If you were in my situation sending information to you, what would you be sure to include?”
Overcoming objections can make or break any deal, yet few sales professionals have truly mastered learning how to handle them. I love teaching my sales coaching clients how the Feel, Felt, Found technique can overcome every objection.
The Feel, Felt, Found technique isn’t new; it’s been around forever. But the basic technique is just the beginning. Most salespeople haven’t taken the time to really master it – and the secret to mastering this technique is using real 3rd party stories.
Here’s the 3 steps process:
Create empathy with your client by telling them you understand how they “feel”. It tells them that you’re listening and it creates rapport. Moving on to “felt” tells them they’re not alone. You’ve worked with people who have felt the same way. It moves their focus off the objection and moves them to a place of trust. Finally, the “found” is a way to come to a resolution and show them that there is still a way to work it out.
So the basic Feel, Felt, Found technique works like this: