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  • Category Archives Follow Up
  • 3 Natural By-Products of Staying in Touch with Your Customers  

    Guest Post By: Amanda Johns Vaden

    The most inexpensive way for you to get more business is to sell to existing clients.

    Existing clients are more likely to give you referrals to more potential leads. And it’s easier to up-sell an existing client when you do it for the right reasons and at the right time. In fact, studies have shown that it takes three times more money and effort to find new prospects as it does to just keep the ones you have. We’re going to share with you three reasons why following-up with clients is crucial and essential to the success of selling.

    Show Gratitude:

    • It’s important to follow-up just to say, “Thank you.” It’s amazing how those two little words can incredibly change the trajectory of your client relationship. When your customers know that you are appreciative and grateful for their business, it creates loyalty.
    • Whether you do it with a handwritten card, a gift, a phone call, or an email, just make sure that you are authentic and consistent when saying thank you. Never underestimate the power of the written word or hearing something on a regular basis.

    Minimize Buyer’s Remorse

    • Make sure that you follow-up quickly because the quicker you follow-up, the less likely someone is to change their mind.
    • You want to do it immediately upfront. You want to create that sense of urgency as if to say, “I am here for you and you made a good choice.”
    • Stay constant in your follow-up so that you can help address challenges before they ever become problems. If you follow-up on a regular basis and you find out things aren’t working, whether their prices increased, their policy changed or taxes are going to be higher on something, whatever it is, if you catch it, you’re just doing them a service. But if they catch it, it’s a problem.

    Gain Word of Mouth Advertising

    • Having a good relationship with your customers isn’t just good for business; it also increases the amount of positive word of mouth. With the over-abundance of social media sites, there’s too much opportunity to spread bad news.
    • You have to make sure they are sharing good news. Unfortunately, most people are seven times more likely to share bad news than they are good news. If you follow-up consistently, you can build word of mouth prospects and generate word of mouth advertising.

    Now that you know why it’s important to follow up, you have all the more reason to begin doing it!

     

    Amanda Johns Vaden is a founding partner, executive coach and senior consultant at Southwestern Consulting. She has worked with over 400 sales offices nationwide.  Amanda is the author of the upcoming books Unspoken: Redefining Expectations Between  Men and Women in the World of Work and 4-Dimensional Follow up: Increasing Client Retention and Customer Loyalty Through Follow Up


  • 3 Step Process to Live Your Life Instead of It Living You

    Guest Post By: Amanda Johns Vaden

    “If I could just get half the things done on my list, I wouldn’t feel so overloaded!” If this is you, let’s take a timeout to explore some time management strategies.

    Of course, I’ve heard many clients say they don’t have time for planning. That’s a big red flag. “An ounce of prevention is worth a pound of cure”, “Proper Planning Prevents Poor Performance”, “Failing to plan is planning to fail”, take your pick – we’ve heard the warnings – let’s understand this much – You will gain by making time for Time!

    Here is a 3-step process that can help you feel like YOU are living your life – instead of life living you!

    –> Click here to continue reading…


  • 5 Steps to Keeping Appointments & Reducing Cancellations

    Here is a 5 step process to confirm appointments, reduce cancellations and decrease rescheduling! Read it, learn it, implement it!

    Post Appointment Follow Up Guidelines

    Step 1: Send confirmation email with date/ time of your appointment. Send email within a few hours of setting appointment.
    · Sample email verbiage:

    I just wanted to thank you again for taking a few minutes with me on the phone today, I really appreciate it. I look forward to meeting to meeting you in person on (date/time). Please feel free to call or email me if you need any extra information or have any additional questions. My contact information is listed below. Thank you again.

    Step 2: Send Outlook invite
    · Once you schedule an appointment (phone meeting or physical appointment) schedule the meeting in your Outlook calendar and then invite them to join your meeting (Outlook function). The individual will have to accept or decline the meeting at which point you will be notified of their decision. If they accept the meeting, the appointment will immediately be placed into their personal calendar. This is also a good indicator of the quality of your appointments.

    Step 3: Handwritten Thank You card
    · In a world full of high-tech availability sometimes the most unique, visible and personal thing you can do to catch someone’s attention is to send them a good ole fashioned hand written thank you card. Don’t under estimate the power of the personalized touch that comes with a handwritten thank you card!
    · When the market is saturated and your prospect has a variety of options here is the key to being noticed among your competition; find out what everyone else is doing then do the opposite.
    · Just think, when is the last time your real estate agent, insurance agent or car salesperson sent you a handwritten thank you card thanking you for your business?

    Step 4: Add them to your network on LinkedIn
    · This acts as one more way of getting connected and building rapport before your actual appointment. The more they have invested in you the less likely they are to cancel or postpone your meeting. Get to know them and let them get to know you. This is especially powerful if you have recommendations available on your profile.

    Step 5: Follow up with a phone call a few days before the actual date of your appointment
    If you have to leave a message call back the next day. Call until you are able to confirm your appointment. Start the attempts 5 days before the scheduled meeting because it may take you 2-3 days to actually reach your prospect. Reconfirm the meeting address, let them know you will be there a few minutes early and remind them of anything they may need to bring.

    Appointment Confirmation Rule of Thumb

    If the appointment is more than 10 days away:
    a. Complete steps 1-4 within 48 hrs.
    b. Call 1 week before appointment for confirmation.
    c. Send an email the day before your appointment to let your prospect know how much you are looking forward to meeting them tomorrow.
    If the appointment is less than 10 days away:
    d. Complete steps 1-4 the same day as you set the appointment.
    e. Call 2 days before meeting to re-confirm the details.

    In the Spirit of Success,

    Amanda Johns
    Southwestern Consulting
    formerly known as Success Starts Now!
    2451 Atrium Way
    Nashville, TN 37214

    Join my professional network on LinkedIn

     

    Please share your tips that work or let us know what  you think about the 5 Steps.

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