Baby boomers are one of the largest generations currently in the US workforce.
Large portions of them are the decision makers in their workplace. Meaning that a vast majority of the decision makers are between the ages of 50 and 70.
How do we sell, communicate, and build relationships with this generation?
The first thing you need to know is that their preferred, number one form of communication is the telephone.
This generation is busy, some of the busiest people in all the generations. They are running businesses, sales teams, marketing departments. They travel. They have executive decision-making power.
Conference calls and scheduling one on one calls are some of the best ways to reach them. Also, leaving voicemails is very effective with this generation.
The second fact about the Baby Boomer generation is that they are still the number one generation most likely to open, read, and respond to direct mail.
That’s right, snail mail, people. They’re actually looking at all that stuff the U.S. Postal Service is sending and putting in our mailboxes.